Guangdong Jianye: Differentiation Is The Real Kingly Way.

As a company specializing in R & D and production of fast fashion fabrics, Guangdong Jianye Textile Group Co., Ltd. displays products in color, flower pattern, and so on.

And so on, keep the latest speed, Intertextile fabric exhibition is no exception.

Yan Huaying, general manager of enterprises, said: "in printing, the traditional printing of water is the main business, and cold pfer printing and heat pfer printing are also involved.

At present, copyright is one of the most important problems facing Jianye printing products.

Since last year, enterprises have invested a lot of money, specially hired lawyers to register for flower brands in Europe, the United States and other regions and countries for export brand customers.

"The current situation of the entire textile industry is not very good. A Japanese customer told us that in recent years, with the rapid increase in the cost of raw materials and labor in China, Japan has launched a"

"Strategy", in addition to adopting

Besides, there must be some backup, not just hanging on this tree in China. They hope to improve the supply chain, pfer the industry, and pfer part of China's manufacturing, such as fabric processing to Vietnam. "

Yan Huaying said with a slight concern.

In addition, the competition pressure of Chinese fabric enterprises in innovation is also great.

In the past, health industry could develop a product arbitrarily for a long time, but now it has to make every effort to carry out R & D innovation, which directly leads to an increase in the cost of R & D, labor and so on.

"Influenced by these external factors, we are constantly seeking pformation and implementing differentiated development.

At present, different brands are attacking different markets with different brands. For example, our brand service, which runs in the low-end market, should be fast enough and new enough. At the same time, we should have enough stock to meet the needs of domestic small volume wholesale customers, such as Taobao's electricity supplier brand. The brand health industry that focuses on serving high-end customers will have high requirements for the fashion and quality of products, such as Hongkong Jianye, jiunun and other brands are mainly service export oriented customers.

Yan Huaying said.

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Sun Bowen, director of the Trade Department of Suzhou good Mel fashion fabrics Co., Ltd., told reporters: "in recent years, the clothing market is relatively low, and many clothing brands which are mainly made up of tall and formal clothes have launched a series of leisure products full of small and refreshing style.

This pformation has virtually provided market opportunities for companies like us who are engaged in the production and sale of fashion fabrics.

In order to seize this opportunity, the company rapidly introduced advanced production equipment such as twister, false twister, warping machine, sizing machine and integral machine from Germany, Italy and Japan, and made research and innovation with an average of two daily rates, and produced a series of new fabrics with both aesthetic and practical properties.

Sun Bowen introduced: "our Chiffon series products are light and elegant, light and pparent, soft and elastic, with good breathability and drapability. The environmental protection products make full use of the recycling resources, have the same quality as the general polyester products, have a good performance in the sense of touch and chromaticity; the special silk products are glossy and elegant, with excellent elasticity and recovery, and excellent drapability."

"At present, we have established cooperative relations with famous brands at home and abroad, such as Tonlion, Mertes Bonwe, YISHION, H&M, ZARA, UNIQLO, with an annual turnover exceeding 1 billion 500 million yuan."

Sun Bowen said.