What Is A Department Store? How Can The Problem Be Brought?

Department stores began a collective pformation.

But this does not mean that they want to regain their own mode of operation. Perhaps, too far away, it is hard to turn back.

Some have changed their faces to think about how to make joint ventures better. Others have begun to move closer to shopping centers.

However, perhaps they are not fully confident, nor do they seem to be able to convince others that this is the one hundred percent correct path.

In 1917, the first Chinese department store, the first department store, was founded as the first comprehensive store in Shanghai which combines department stores, restaurants, hotels and entertainment facilities. Even foreigners are astonishing, calling it the "world market".

The Daxin company built in 1936, in order to surpass predecessors, Yongan and Xinxin, is constantly innovating: all-weather open air conditioning, the earliest installation of wheel escalator in Asia, the sale of cheap goods in the basement, the ballroom and restaurant on the 5 floor, the 6 10 building with a large playground and Roof Garden, which can also provide thousands of people with pleasure activities and climbing views.

In the 50s of last century, under the background of "national protection of Beijing and Beijing building", the Beijing department store became the leading four store in the whole country, with all categories, grades, varieties and specifications. It was even considered to be the third label of the capital outside the Great Wall and roast duck.

In China, the past department stores have their distinct personality in the changing era.

Today, the face of a department store is hard to tell. It is Wangfujing, new world, Yansha and Yintai. Although their names are different, it is difficult to tell the real difference.

Maybe some people will "happy city" as a department store. Today, it is not easy to distinguish between department stores and shopping centers, because they look so much alike.

This is today's department store in China: different brands of department stores are not only similar to each other, but also collectively and shopping centers.

It's a retailer who spends money on goods and then sells goods, and shopping centers are commercial real estate developers. They build up their pavements and rent them to different brands.

Opening groceries and making landlords is the difference between the two ways of making money: one is to earn the difference between goods and the other is to collect the rent.

Which kind of money makes money seems to be clear at a glance.

As a result, Chinese department stores gradually abandoned the traditional department stores.

It has opened up a shortcut to the joint venture system creatively: the department store rents the premises from the developer, sublets it to the brand dealer to collect the rent, and extracts the point of discount according to a certain proportion of the merchant's sales as the source of profit.

Why not take up risks such as sales, inventory and so on without occupying large amounts of capital and manpower?

In this way, department stores were pformed into "two landlords".

Indeed, the joint mode has brought comfort to China's department stores.

However, shortcuts also come at a cost.

In goods and

More and more rich times, especially with the emergence of e-commerce, department stores are not comfortable. Thousands of stores, one side, homogenization competition is only superficial, neither property nor control of goods, may be the most annoying thing.