The 10 Trend Of Brand Marketing In The Future Will Be Mobile.

Marketing practitioners always like to look forward to the future and try to come for their brands or customers.

The next big trend.

So a natural marketer always focuses on such questions as: what is the next big advertising campaign and how to bring customers into the next fashion? What is the next big trend in retail industry?

Every marketer wants to answer this question and see how the best people in the marketing field predict their own future.

JeffBeer's recent article in FastCompanyCreate has collected 25 trends in marketing from the perspective of marketing and advertising innovation in the next five years.

After reading these, the little editor began to ponder over the most influential trends in future marketing.

Here are 10 trends that Xiaobian believes will have the greatest impact on marketing.

1. mobile will soon become the center of marketing.

From mobile phones to smart phones, from tablet computers to wearable devices, the evolution of mobile devices is one of the most important factors affecting the marketing world.

People's attention is increasingly focused on small screens, and brands can build more personalized relationships with consumers through the power of mobile technology.

2. pparency will determine the relationship between brand and consumers.

Now consumers are seeking more contact with brands.

It also makes customers' expectations for brand pparency higher and higher. Real brands - those who speak for themselves and create real value - will be rewarded.

It also means that those brands that still do not engage in pparent pactions with consumers will move towards their own doomsday.

3. the demand for good content will not be reduced.

Content will dominate the online marketing world, evolve into various forms and disrupt traditional marketing models.

In addition, creating amazing content at a surprising speed will be a key factor for a brand to succeed.

4.UGC will become a new welcome.

User generated content will exceed the content of the brand, because brands begin to shift their control over their brand marketing to consumers.

From online reviews to Social Media Forum blogs, this means that brands need to create a positive image in the minds of consumers.

As a response to this content production mode, the creation of content by brands and consumers will also become a popular trend.

5. social networking will be the next Internet.

The influence of social networking is increasing. Many brands will pform their marketing activities to social channels. Therefore, social interaction is no longer a channel for marketing, and it has the potential to become the only channel for marketing.

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The 6. brand will have its own audience.

By developing a brand community and having a direct dialogue with consumers, the brand will start to have its own audience to create loyalty and brand proposition.

In future marketing,

And marketing activities will come from the content of consumers' talk, and consumers' reactions and feelings to the brand will decide the future activities of the brand.

7. only concerned about the brand of the millennial generation will lose its value.

The brand needs to understand that the millennial generation is not a niche market for a young group. They are just a generation and will eventually give way to the new generation. So those who are only concerned about the millennial brand need to change their strategies to maintain the value of the brand.

8. a good brand needs to behave like a product company rather than a service company.

The goal of a service company is to make customers happy and expect to renew contracts, while product companies rely on continuous innovation to survive.

So customer satisfaction and retention is not enough for a brand's future. They need more effective innovation to create more value for consumers, but good service will never be out of date.

9. personalized, data-driven marketing will become more accurate.

There is a difference between data-driven marketing and harassment based marketing. The former is based on establishing relationships, while the latter is merely old-fashioned marketing.

The difference between the two will become more prominent in the future, and the marketers who are interested in establishing relationships will be rewarded and the harasser will be out.

10. more precise measuring tools will appear.

Most brands in the name of measuring the success of marketing activities are indicators such as empty preferences such as degree of preference, sharing and other indicators.

And for data mining, brands are still developing some more complex ways to get accurate ones.

But too many ideas are virtual and impractical.

In the future, we will witness the emergence of tools that can better help marketers to measure the success of activities.