South China Sea Shoe Enterprises Should Constantly Increase Innovation

In recent years, due to domestic overcapacity, the European economic downturn and anti-dumping, the export situation of footwear industry is grim. In this situation, the "one belt and one road" area, including Vietnam, has become the focus of the South China Sea shoe enterprises to open up foreign markets.

The seventeenth Vietnam International Footwear, leather and industrial equipment exhibition, Vietnam International Footwear and leather products exhibition, and Vietnam International Garment machinery equipment and fabric exhibition were held in Hu Zhiming, Vietnam.

"The effect is not bad, and I feel that the demand for new materials for China's footwear industry is booming."

Wu Dazhi, general manager of Guangdong Zhi Da Hang new materials Co., Ltd., said that the company's sales have always been dominated by the domestic market, but the domestic market is relatively saturated. In the future, it will gradually open up foreign markets. "Southeast Asian market is growing rapidly. This is also the first time that the company has gone to Vietnam to participate in the exhibition."

For the Foshan Nanhai District Technology Co., Ltd., the Southeast Asian market is the hope of export this year.

He Weixin, general manager of the company, said, "as Vietnam's shoe enterprises are moving towards mechanization, this is a good opportunity for the export of shoe machines in the South China Sea. They are still recognized for the level of Chinese shoemaking machines."

"

The market has become an important contention for domestic shoe enterprises, and the South China Sea enterprises should seize the opportunity.

Lin Jianyi, Secretary General of the footwear association of Nanhai, said that 16 enterprises participated in the survey, and the enthusiasm of the member enterprises was very high. Next year, another member company will be invited to participate in the Vietnam exhibition.

The delegation visited Vietnam and visited Vietnam.

Take the Rong song shoe factory as an example, the annual output reaches about 1800000 pairs, and the workers are nearly 1000.

"Going out this time has a strong sense of urgency, and Vietnam's shoe industry has made great progress."

He Weixin believes that the size of Vietnam's shoe enterprises has come up and has advantages in labor and land costs.

For the cost advantage, Wu Da Zhi calculates that the monthly salary of the domestic general workers has reached 3000 yuan ~4000 yuan, and the annual growth rate is around 10%, while Vietnam is less than 2000 yuan, so the labor cost of Vietnam is about half of that of the country.

Da Zhi believes that

It is difficult to catch up with China in terms of production technology, matching and proficiency of workers. It is difficult to develop relatively complex women's shoes such as processes and designs in Vietnam.

"The technical gap between Vietnam and China is shrinking, and it may be less than 10 years, so we must seize the opportunity and innovate."

He Wei said.

In addition, 16 members of the South China Footwear Association watch group were invited to participate in the 2015 Vietnam footwear development forum. Lun Yongqian, chairman of the South China Sea Footwear Association, made a speech on behalf of the footwear industry in Guangdong, introducing the development and characteristics of Guangdong footwear industry: including accelerating the Branding Trend, testing the water and promoting the Internet + business mode and emphasizing technological progress, and strengthening the construction of independent innovation system.