The Reasons For Women'S Clothing Inventory Need To Be Summarized In Time.
What are the reasons for women's clothing inventory? The main reasons for the inventory are summarized as follows:
1, lack of judgement on future market. There is not enough consultation to respond to changes in market environment, prenatal technology preparation, competition situation and channel changes.
Some women's clothing enterprises and even the number of production for the first time does not even have sufficient statistical basis, it is entirely the feeling of the owners; how many stores will be increased next year? What is the target performance? There is a difference of one hundred and eight thousand miles between reality and reality.
2, in pursuit of
Running volume
In the case of no monitoring of quality, no technical departments, when problems appear on the assembly line, only hair, later.
3.
Purchasing power
And regulation is not strong, resulting in the rhythm of shipment.
Sale
The season should be decoupled. This is the least thing to happen, but there are always many such cases.
4, there is no overall planning for product planning, resulting in imbalance in the proportion of downloading and installation, and color incompatibility.
A lot of women's clothing enterprises in Hangzhou can still get a single product, but it seems to be uncoordinated in the exclusive store.
The rate of customer entry will naturally decrease, and how can we talk about the growth of performance?
5, terminal sales ability is poor, no pre sale training and selling point statement.
Some enterprises are already making matching maps, which can not solve the fundamental problem.
Many sales departments and design departments are the right ones, let alone cooperation. They also depreciate each other. You say I don't understand anything. I say you don't understand the market.
Because of its fast changing and seasonal characteristics, women's clothing management is particularly important. Many women's clothing companies only make profits in accounts, meaning that all the money they earn is in the warehouse, and they are depreciating as time goes on.
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(1) the number of shop assistants should be right.
If the store's customers are less than the shop assistants, there are many on the stage.
When hiring and appointing a salesperson, the boss should try his best to make the best use of his talents so that every salesperson can maximize their strengths and functions. This is an effective way to reduce costs.
(2) saving of operating expenses.
To match the rationalization of store operation and the rational use of funds, shop owners should pay close attention to the conservation of various operating costs.
Shop owners should have an entrepreneurial view, clench their teeth, overcome difficulties, and be thrifty and frugal, and spend every penny on the moon's edge.
(3) increase the turnover per unit area.
To grasp the needs of customers, we can give full play to the composition of business premises, the combination of commodity series and the display and display effect of store performances, and strive to increase customer purchase price and increase the number of pactions, so as to improve the business efficiency and reduce unit cost of the business unit area.
(4) ensure total profits.
In the light of the adjustment of the overall commodity plan, the collection of commodities, the selection of manufacturers, the emphasis of sales promotion and the sales methods should be coordinated with each other, and the main partners should be kept in touch with each other to learn about the purchase and purchase information.
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Clothing Franchises Should Improve Their Performance At A Timely Price Reduction.
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