The Operation Mode Of Clothing In The Market

Because in the current clothing market, from the consumer's point of view, when clothing consumers face many kinds of clothing supply and have many choices, they fully show their desire to express their individuality through clothing. These consumers often take evasive attitude towards the clothing market.

From the point of view of clothing producers and sellers, when market supply exceeds demand, enterprises consider their own interests to choose one or more kinds of consumers from the whole clothing market as their target market, and concentrate their manpower, financial resources, material resources and other factors to coordinate the production, supply and marketing activities of enterprises, so as to maximize the satisfaction of consumers in the target market chosen by enterprises so as to make profits.

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Some enterprises choose only one of these three channels, but in fact, many enterprises are mainly based on one channel, and several sales channels are integrated.

For example, there are many popular clothing brands that rely mainly on franchising but also rely on self employment or agency.

In large and medium-sized cities,

When buying high value clothes, they will choose shopping centers with higher prestige and better image to do shopping. For clothing brand products, shopping malls can provide more sufficient.

It can also enhance the appeal and influence of the brand through the reputation and image of the mall, but after all, the business scope of the shopping mall is limited, and the number of shopping malls in the city is also limited. This has caused many brands' "competition for posts" situation, and this has also resulted in the fact that although the sales of shopping malls are very high, they are not profitable.

The marketing mode of clothing brand stores mostly appears in the streets of urban commercial intensive areas or in the commercial buildings with special hall forms. The establishment of marketing forms of franchised stores can embody the brand's image expressiveness, and can also independently set up brand culture and product style through independent exhibition space. Therefore, some enterprises will develop franchised stores to a larger scale, such as the so-called flagship store or central store form.

Most of the popular clothing brands take the star effect, and many of them appear to be more popular than the brand. The main carriers are mainly TV media, Internet, professional fashion magazines and popular fashion magazines, but more resources are placed on the publicity and image design of the terminal. In terms of promotion, the main means are mainly discount, and in the market competition, there are more and more discount means, such as holiday discount, season discount, weekend discount, etc. almost every day there are discount opportunities, and the discount rate is also increasing. Quite a few of the popular clothing brands are purely discounted as marketing means.