Rejection Of Copycat Brand Is Not Equal To Brand.

The confusion faced by the founder of Chinese small and medium clothing brands is not lacking.

And more are obstacles to ideas.

The small scale of the brand is temporary. In the important stage of brand cultivation, one step is wrong, and every step is lost.

The vague direction of development at this juncture will bring permanent impact.

Therefore, in the breeding stage, small brands must be small and stylish.

perhaps

Brand and famous brand at home and abroad are the main demand of the first line market and consumers. But with the in-depth development of the domestic market and the continuous maturity of consumers, brand awareness has entered the ordinary people's homes and entered the three or four line market with relatively low consumption. The three or four line Market is no longer the blind spot of the brand, which puts forward objective requirements for many small brands.

From the rise of the apparel industry in China,

The wholesale brands represented by small businesses have been labeled "Shanzhai" and "fake". It is difficult to tear them off bit by bit.

Many businesses in the market generally believe that the lack of brand awareness is still the biggest worry even if a brand is registered, even if it has its own brand.

In recent years, the brand hatching work launched by all major domestic professional markets is aimed at tearing away the labelling of "products without brands".

Mou Lixia, director of the customer service center of Kowloon Plaza, Chengdu, said: "although the enterprises or wholesalers know the importance of making brand, they have a lot of misgivings about brand management, and on the other hand, they are reluctant to part with the wholesale situation."

Mou Lixia believes that wholesale enterprises or merchants, who value products but lack the concept of commodity combination, are good at trading but are not good at marketing and understanding of customer needs, but do not understand the needs of terminal market and consumers. They will do business but are not good at managing and operating, paying attention to short-term profits but not paying attention to long-term development.

They have some general characteristics, such as luck in the future, lack of sense of anxiety, little understanding of business management and marketing, limited brand operation to product paction level, and lack of learning desire.

Mou Lixia said: "to solve these problems one by one, and constantly instilling the right brand concept to merchants, this is what our market is doing in the vast majority of the market in the country."

Through the e-commerce platform, Wang Shimao, the brand leader of the men's clothing brand Tianya solo, said: "the trend of the electricity supplier is the business revolution brought by the Internet and mobile Internet technology revolution. It is an irreversible historical trend of traditional business to electricity supplier. Therefore, no matter what difficulties the small and medium sized brands are facing, as long as they still have the spare power, they must go all out to operate the electricity supplier."

He said, "the vast majority of e-commerce consumers are potential consumers of these small brands. Many of them are local brands that have done well in a certain area. Once placed in the big platform of the electricity supplier, they will break the limitations of the region and attract hundreds of thousands of consumers of similar consumption levels in China. The geographical barriers that are difficult to break in traditional channels can be easily solved in the electronic business platform."