Managing Women'S Clothing Stores

1. convenient pportation.

Convenient pportation is an important guarantee for adequate passenger flow.

In the vicinity of the main station, or in a street less than 20 minutes' walk, customers can use convenient traffic conditions.

Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

2. place where crowds are concentrated.

Such as theaters, cinemas, parks and other entertainment places, or nearby factories or offices, it can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the store, and the customers who have been introduced to others will be easier to guide.

3. choose a place with a faster population growth.

The development of enterprises, residential areas and municipal government will bring more customers to the store and make it more potential in business.

4., choose one side with fewer cross streets or obstacles.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

5. choose commercial street.

In the long run

A certain market in a street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block.

Because people think of this place when they think of buying something.

6. choose a good location after shopping.

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space.

Female customers naturally feel "bad" about finding out or beating up with many brands.

Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better store clothing.

7., with the reputation of big brand stores.

That is, the women's clothing store can be opened near a famous chain store or brand store, or even next to it.

It is adjacent to supermarkets, shopping malls, restaurants, 24 hour drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activities centers, etc.

Next to them, they can not only save time and energy to inspect the site, but also "pick up" customers by their brand effect.

8. located

Street.

Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible.

In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.

9., we must choose

The storefront.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

10. choose the location from cold to hot.

Instead of choosing a business location that is now favored by businesses, it is better to choose the streets or urban areas that are not hot from the cold in the near future.