Hermes Has Said That Prices Will Continue To Rise Worldwide.

Recently, a purple red crocodile skin platinum package was sold at the final auction price of HK $1 million 720 thousand (146 thousand pounds) in Hongkong.

Hermes sells hunger by selling hunger and winning the market.

At the annual general meeting of the company, Dumas repeatedly stated that Hermes had an annual exchange rate balance policy, which could ease the impact of the weakening euro on profits.

In addition, he said the company always believed that the price of the product should reflect the cost of production, especially in the famous brand platinum producing area, France.

He said, "that's why we don't use the price reduction in some places and then raise prices in France," because it is unreasonable for French consumers to raise prices.

"In the face of the weakness of the euro, we are likely to make some adjustments, but we will still take our pricing policy as the criterion.

In 2015, we will raise about 4% of the price in Switzerland. "

Dumas added that a wider range of prices will be considered in 2016.

Dumas discussed the question and answer session of the conference at various levels.

He believes that the company has the ability to withstand the impact of the second round of Japan's consumption tax increase.

Dumas said, "we will adjust the selling price reasonably.

In the last round of the growth of consumption tax, the company performed well, and we hope to continue to see this. "

Mr Hermes, chief executive of Hermes, has said that China's anti-corruption situation is becoming more and more favorable to Hermes.

According to Dumas, the group plans to open a new store in Miami in November to provide convenient services to consumers in Latin America and Latin America.

Hermes wants to bring its Festival des M tiers to Brazil to reopen the flagship store in St Paul, which has been hampered by high tariffs.

Dumas said, "as long as there are high tariffs, it will be difficult to develop sustainable business, but we will still plan to open more stores in Brazil in the next one to two years, so as to enhance brand awareness and attract Brazil users.

I don't think they need to be there.

Buy products. "

He also revealed that in September 2014, Hermes hired a security director, Henri Baggio, to protect his expensive products from theft.

In April, Baggio helped the police deal with 500 Hermes leather bags stolen from factories in northwestern Paris.

Eric de Seynes, chairman of the Hermes board of supervisors, said that the number of shareholders attending the annual meeting was two times that of last year.

As of December 31, 2014, statistics showed that the number of shareholders of Hermes increased from 23 thousand last year to 107 thousand.

Previously, LVMH group agreed to distribute its holdings of Hermes shares to shareholders.

According to the annual report of Hermes, in April 2nd, it had repeatedly stressed that there was no hostile takeover of Hermes.

The shareholding ratio of the chairman and CEO Bernard Arnault dropped to 8.5%.

The report said that shareholders voted for the Dumas's pay package in 2014 with a cumulative salary of 2 million 100 thousand euros ($2 million 800 thousand).

According to reports, among today's luxury brands, Herm s is the purest brand.

The business of Herm s is based on the rhythm of the slow fashion that people are longing for.

In many ways, Herm s violates all the rules in the modern retail environment, which make shopping as easy as possible, for example, you can buy a $10000 handbag in your pajamas at home.

However, shoppers who want Herm s will have to go out and buy it.

According to the company's first quarter earnings report, its revenue rose 19% to $1 billion 200 million over the same period last year, mainly due to the promotion of Asia, Europe and the world's top luxury market, the US.

Over the years, Herm s has been striving to expand consumer groups in China, Russia and the southern United States.

At present, the company is preparing seven projects for the US market, including expanding the Washington market and special perfume stores in New York.

One of the world's fastest growing luxury goods companies, according to DDT's 2014 report, the Q rating (a consumer's brand resonance and value rating) ranks third among many luxury brands, ahead of Prada, Ralph Lauren, Burberry and other brands.

The company has always maintained its mystery. "The more difficult it is, the more attractive it is."

Following the sharp reduction in prices in China and other countries in Chanel3 and the sharp rise in prices in Europe, the differentiation of price strategies in the luxury goods industry is gradually emerging.

LVMH said it did not follow its competitors, Chanel, and clarified that it had no intention of global price adjustment.