Excellent Clothing Display Is Very Important.

There are many people who think that display is a window display and a model for people to wear clothes. This is a one-sided understanding of display.

Display is covered by marketing, psychology, visual arts and many other subjects. In English, Display, Shoeing, Visual Presentation or Visual merchandising Presentation are a comprehensive discipline. It is also one of the most effective marketing tools for terminal stores. Through the scientific planning of products, windows, shelves, models, lights, music, POP posters and passageways, we can achieve the goal of promoting product sales and enhancing brand image.

In recent years, the marketing community in China also referred to the display of stores as "visual merchandising", which shows the status of display in marketing.

Recently, there has been a business proverb from France:

Even fruits and vegetables should be arranged in an artistic fashion like a still life sketch, because the aesthetic feeling of commodities can lift customers' desire to buy.

As luck would have it, I had two pictures in front of me.

Here are two pictures from two very different places.

A photo taken in the streets of China, a men's Wear Exhibition in a foreign country.

When two pictures of different cultures and places are put together, I find that there are many striking similarities among them.

Fruit stall owners may never have learned anything about display and color, but these simple and simple ways of placing us show us the core content of display.

One

Method: highlight the key points, put the big peaches on the top and place the small ones under them.

2. color arrangement: in the form of contrasting colors.

Use green to make the red peaches look more colorful.

3. product freshness: in order to highlight the freshness of the fruit, the stall uses several peach leaves to emphasize that the product has just been picked and uses several drops to increase the freshness of the fruit.

The second is a photo of a foreign man's clothing exhibition provided by a friend. This time the costumes are showing the pineapple, bananas, lemons and costumes together. I guess that Chen Li is looking for a new type.

In addition to novelty, it is also a fashion freshness that is expressed by fruit.

Not only does the fruit have freshness, but also the clothing has its freshness. The freshness of clothing is actually a sense of popularity.

Only the freshness of the fruit can be tested by the eyes, and the clothes can only be tasted with the eyes.

If put

Compared to dishes, the display is presented to the customers after the careful deployment of the master Chen, which is a feast for the audience, not only with fashionable colors, but also popular flavors.