Chongqing: Software And Hardware To Build A Big Exhibition Brand

"Chongqing Convention and exhibition industry should be bigger and stronger. It needs continuous improvement, quality and internationalization, and truly" high-end atmosphere ".

Shi Jian, general manager of Chongqing International Expo Center, believes that at present, our city needs a number of influential "international fan" exhibition brands, which will promote the development of the Convention and exhibition industry through exhibitions, which is the most common and effective way to develop the exhibition cities at home and abroad.

"In addition to the introduction of molded products.

At present, Chongqing needs to expand its local exhibition brand according to its characteristics and industrial advantages.

Zhang Zurong, chairman of Macao trade and Investment Promotion Bureau, believes that Chongqing should be internationalized.

The capital also needs many supports.

For example, it is very important to speed up the opening of international routes.

The City Commerce Commission said that the exhibition industry in our city will focus on entertainment in the future.

Through the improvement of public service matching, the exhibition industry cluster integrating catering, entertainment and shopping is set up. Relying on the South Chongqing International Convention and Exhibition Center and Chen Jiaping Chongqing Exhibition Center, through the improvement of peripheral accommodation, catering and other supporting facilities, a large and medium-sized Convention and Exhibition Center will be built. Besides the main districts, the characteristic exhibition centers will be built in Wanzhou, Qianjiang, Fuling, Dazu, Rongchang and Bishan, combined with the location and industrial advantages of various districts and counties, so as to promote the clustering of the exhibition industry in the city.

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Haikou's Convention and exhibition industry has stepped into a fast track after stepping into the development of the "fast track", and has continuously stepped out of Hainan to gain strength and strive for better development.

Recently, the Haikou municipal Convention and Exhibition Bureau and the Haikou Tourism Development Committee jointly held the Haikou tourism exhibition joint recommendation meeting in Chengdu. This is the first attempt of the exhibition and tourism industry in Haikou for bundling marketing. Based on the integration of publicity and promotion resources, it will fully tap the industrial relevance between mice and tourism industry, and promote the integration and development of mice and tourism.

At the promotion conference, the responsible person of the Haikou municipal Convention and Exhibition Bureau introduced Haikou's current industrial development as a new business convention and Exhibition City, as well as the relevant policies of Haikou's exhibition industry, and sent an invitation to Haikou's exhibition fair to Chengdu's exhibition enterprises.

Wu Jiahong, director of the Haikou municipal Convention and Exhibition Bureau and Liu Shuhua, deputy director of the Chengdu Expo Bureau, signed the "friendship cooperation agreement between Haikou Convention and Exhibition Bureau and Chengdu Expo Bureau". In the future, the two sides will establish a normalized interaction mechanism in the development of exhibition industry, and set up a platform for exhibition information, resource sharing, and exchange and cooperation between exhibition enterprises, and cooperate in the introduction of international, national and professional exhibition activities.

In recent years, with the construction of Hainan international tourism island, Hainan exhibition venues and related facilities have been further improved. The holding of large-scale exhibitions has further enhanced the reputation of Hainan's exhibition industry. Haikou's exhibition has been pformed into a "heavy quality" development in the past two years.

Haikou will take full advantage of well-known brand exhibitions at home and abroad, high-end exhibition forum and other platforms to carry out publicity and promotion activities, and actively establish contacts with well-known exhibition agencies and enterprises at home and abroad. Through the cultivation and introduction of brand enterprises and brand exhibition projects, we will accelerate the formation of a distinctive exhibition industry system with bright future and sustainable development capability.

And will cultivate and build golf, cruise yacht, medical rehabilitation, health care, sports and leisure, Cultural Expo and other distinctive features of our brand exhibition projects, to play a leading role in the innovation of "Convention and Exhibition" industry new format.

Haikou's Convention and exhibition industry is developing vigorously.

This year, we will take the major brand exhibition activities of "two exhibitions and three exhibitions" as the main starting point, highlight the upgrading and upgrading of the industry, promote the brand exhibition, enhance the core competitiveness of the Haikou Convention and exhibition industry, and accelerate the realization of the goal of "building Haikou into one of the famous business exhibition centers in the country".

Over the past year, more than 200 exhibition activities will be held, and more than 10 publicity and promotion activities will be held outside the island.