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Lining: It'S More Realistic To Do What You Are Interested In.

2015/6/1 15:17:00 43

LiningFameInterest

  

No

Occupation

There is no point in buying a team in the league.

Reporter: have you ever thought of owning a team?

Lining: it depends. What's the most important thing to have a team?

Reporter: Xu Jiayin, or some real estate bosses or business chiefs, they invested huge sums of money in naming their own teams, football teams or basketball teams. What do you think they are after and what you are looking for?

  

Lining

I can't evaluate this because I still don't know what they really want to do, but I think it's all about them.

Sports industry in China

的发展是有帮助的,然后其实我更关注的是,如果体育社会化,体育商业化,如果政府的资源,政府的政策和社会的资源、社会的一些能力,和家庭和个人的这些资源是怎么样有机结合,我认为这是最重要的,而作为你刚刚举到球队,到了球队这一步,事实上就是成了一个职业联赛,职业体育,它就不同于我们简单讲的大众的或者说基础的这种社区的体育,它所带来的可能更多是消费,带来娱乐,带来了职业的发展,就是这些技能它需要平台,这个平台你又想拥有一个球队,首先得有个职业联赛的平台,因为没有一个职业联赛存在,球队是没有意义的,职业联赛是怎么构造,它的构造会影响到整个,因为它是个公司,或者是个行业,就涉及到公司的构造,行业的投入,一定是有投入产出之间的关系,一定有成本,一定有收益,如果这些东西如果算不清楚来做,那就

It's hard to sustain, because it's not something that can be done simply by the government.

China's professional sports are too marketless.

Reporter: one day Lining may have a basketball team or a football team. Why do you have this team? You see, CBA has been developing for 20 years now, and there are many many platforms in our professional league.

Lining: then I think our professional platform is still very fragile.

Reporter: where is it fragile?

Lining: because they are not professional enough.

Reporter: what career do you mean?

Lining: career must be from a commercial point of view, including its organization, including its investment, including the input of its skills, including its way of making profits, because its profit way does not come from the competition itself, but comes from other forms, because the most important and professional occupation of the league is because of its own value, it can create economic value, because it can not create economic value itself, it is difficult to sustain through creating more peripherals.

Wealth is needed, but not the only goal.

Reporter: I remember when you were in the process of studying business with Mr. Li Jingwei, he believed you were also influenced by his many business life ideals. Do you think wealth may not be the last criterion in your business?

Lining: definitely not the only standard, but business always makes money. Money makes you prove that your business is efficient. If you are speaking positively, but if an enterprise or I go to business, I hope to do more than make money. I hope to contribute, whether to contribute to the family, to the people around me, to the employees, to the consumers, or to the society, which is probably a bigger value in life.

So wealth is helpful and necessary, and wealth is not the only goal.

Fame is very important, but what is interesting is real.

Interviewer: do you think fame and material are more important than your business dream or life dream?

Lining: I think fame is also very important. In fact, people pursue honor and honor. He may bring fame, but if fame is false, it will not bring you more benefits. It will bring you burden. So if you want to live a little bit more, it is more important to pursue what you are interested in and do what you should do.


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