Spain Becomes China'S High-Risk Export Country For Footwear Products

According to the EU's non food quick warning system, as of May 8th, the EU issued 21 footwear products bulletin cases, down 56.25% from the same period, including 14 cases in Spain, accounting for 2/3 of the total notification, an increase of 55.56% over the same period last year.

The source of the products is two countries: 13 cases in China, 92.86% in total and 1 in France.

There are three kinds of products announced: 8 cases of safety shoes.

2 cases,

4 cases.

The reason for the announcement is that there are 13 chemical risks and 1 asphyxia risk in the six valent chromium exceeding standard, and the 13 cases of six valent chromium exceeding standard footwear are all produced in China.

After analysis, the Spanish footwear bulletin has the following three characteristics.

First, Spain has a very strong spot check on Chinese shoes and is discriminatory.

In 2014, the EU's six price chromium bulletin reached a record high of 77 cases, but Chinese shoes accounted for only 33 cases. EU countries also had six price chromium exceeding standard cases, while Spain's six valent chromium shoes were all from China.

Spain has adopted voluntary measures against small accessories made of unqualified children's shoes in France, and the compulsory measures for refusing to enter China's unqualified children's shoes are obviously discriminatory.

The two is Spain's spot checks on the footwear samples which basically occurred in the entry of the customs. The market sampling is only a supplementary way, rather than the other European countries.

As we all know, spot checks are not like market checks. The goods being checked are stuck at ports only. Some of them are delayed for several months, which seriously affect market sales and even miss the peak season.

Of the 14 cases, 11 cases occurred in the spot checks, accounting for 78.57%, while the other 3 cases were

。

Since 2011, Spain has adopted coercive measures and even refused entry to the notified products.

Three, the safety footwear has become the focus of footwear products in Spain. According to the characteristics of the country's calendar year, the next stage is still the focus of attention.

The above analysis shows that Spain has become a high-risk country for China's shoe exports and should be highly concerned.

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Su Chaoying believes that e-commerce and other new business models are booming, the entity industry is affected by the electricity supplier, and the protection of intellectual property rights is more prominent. Enterprises should pay close attention to the close combination of online and offline, and the traditional marketing and thinking mode needs to be changed.

Relevant data show that Internet sales opportunities are huge.

The number of Internet consumers in China will surge to 329 million in 2015, making China surpass the United States to become the world's largest e-commerce market, with a market value exceeding 2 trillion yuan (6.2020, 0.0046, 0.07%), according to a report released by BCG, the world's leading consulting firm, on the new ecosystem of online shopping in Boston.

According to AI consulting [micro-blog], it is estimated that in 2015, the retail sales of Chinese footwear enterprises will reach 160 billion yuan.

Some media think that the Internet market is extremely expanding, and the new growth share will inevitably promote the investment of shoe enterprises to the future market. New marketing methods such as viral advertising, micro-blog promotion and group buying boom will gradually change the way of thinking of the boss of shoe enterprises.

Combined with the advantages of the shoe enterprises themselves, such as market, channel, logistics, marketing and publicity, we can implement the double operation of the entity store and online store, and create the best business mode.

According to the insiders, taking Wenzhou as an example, we can link Wenzhou's rich offline product resources with online business models and start the online "Wenzhou brand".

Li Weiliang, President of Wenzhou retail trade association, also believes that the reason why Wenzhou's light industrial products are famous all over the world lies in the joint effect of brands. In the era of e-commerce, Wenzhou shoe enterprises can play a gathering effect through the mode of "local online shop holding together business" and expand the influence of Wenzhou's network marketing rapidly.

Putian has also acted.

In 2014, a well-known electricity supplier, in cooperation with the Putian municipal government, launched a close combination of website management and government management to enable some high-quality self created brands to develop first, so that more enterprises could find new outlets and directions.

Under the joint guidance of the Putian government and the electricity suppliers association, the enthusiasm of local shoe enterprises was soon ignited.

In just half a month, more than 50 shoe companies have come up with the intention of pformation and upgrading.

This year, Putian mayor Weng Yuyao personally endorsed Putian shoes, indicating that Putian people should use "super international standards" to make good Chinese shoes and work together to promote e-commerce.

In the past 4 days, the 7 "Putian good shoes" made by Weng Yuyao endorsed the sale of nearly 80 thousand pairs. On the first day of promotion, the sale speed was even more amazing, with an average sale of 4 pairs every 4 seconds.

Such a successful attempt to make Putian shoe companies find a new direction of pformation and upgrading.

"It is probably a feasible way to encourage more traditional OEM merchants to take the initiative to pform and become the distribution channel of their own brands."

The sports brand leader said, "but as far as I know, in Putian nowadays, many shoe companies that have made relatively strong brands are smashed by the money earned by the foundries to the brand, and finally they can hit a bright road. At present, they are still unknown."