The Pformation Of Shoe Enterprises In Sales Channels Is Imperative.

Su Chaoying believes that e-commerce and other new business models are booming, the entity industry is affected by the electricity supplier, and the protection of intellectual property rights is more prominent. Enterprises should pay close attention to the close combination of online and offline, and the traditional marketing and thinking mode needs to be changed.

Relevant data show that Internet sales opportunities are huge.

The number of Internet consumers in China will surge to 329 million in 2015, making China surpass the United States to become the world's largest e-commerce market, with a market value exceeding 2 trillion yuan (6.2020, 0.0046, 0.07%), according to a report released by BCG, the world's leading consulting firm, on the new ecosystem of online shopping in Boston.

According to AI consulting [micro-blog], it is estimated that in 2015, the retail sales of Chinese footwear enterprises will reach 160 billion yuan.

Some media believe that the online market is extremely expanding, and the new growth share will inevitably increase investment in the future market by shoe companies. New marketing methods such as viral advertising, micro-blog promotion and group buying boom will also gradually change.

Boss's way of thinking.

Combined with the advantages of the shoe enterprises themselves, such as market, channel, logistics, marketing and publicity, we can implement the double operation of the entity store and online store, and create the best business mode.

According to the insiders, taking Wenzhou as an example, we can link Wenzhou's rich offline product resources with online business models and start the online "Wenzhou brand".

Li Weiliang, President of the municipal retail trade association, also believes that the reason why Wenzhou's light industrial products are famous all over the world lies in the joint effect of brands. In the era of e-commerce, Wenzhou shoe enterprises can play a gathering effect through the mode of "local online shop holding together business" and expand the influence of Wenzhou's network marketing rapidly.

Putian has also acted.

In 2014, a well-known electricity supplier

In addition to the cooperation with the Putian municipal government, the website management and government management are closely integrated, so that some high-quality self created brands can be developed first, so that more enterprises can find new outlets and directions.

Under the joint guidance of the Putian government and the electricity suppliers association, the enthusiasm of local shoe enterprises was soon ignited.

In just half a month, more than 50 shoe companies have come up with the intention of pformation and upgrading.

This year, Putian mayor Weng Yuyao personally endorsed Putian shoes, indicating that Putian people should use "super international standards" to make good Chinese shoes and work together to promote e-commerce.

In the past 4 days, the 7 "Putian good shoes" made by Weng Yuyao endorsed the sale of nearly 80 thousand pairs. On the first day of promotion, the sale speed was even more amazing, with an average sale of 4 pairs every 4 seconds.

Such a successful attempt to make Putian shoe companies find a new direction of pformation and upgrading.

"It is probably a feasible way to encourage more traditional OEM merchants to take the initiative to pform and become the distribution channel of their own brands."

The sports brand leader said, "but as far as I know, in Putian nowadays, many shoe companies that have made relatively strong brands are smashed by the money earned by the foundries to the brand, and finally they can hit a bright road. At present, they are still unknown."