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Anta Sports Orders Grew Strongly In The Fourth Quarter

2015/5/18 15:16:00 55

Anta SportsOrdersBrand Performance

Anta sports announced that Anta sports orders for the fourth quarter recorded a low double-digit increase.

The group's fourth quarter 2015 order meeting ended in April 2015, and Anta brand products (including children) Sports goods The order amount (calculated wholesale value) shows a low double-digit increase year by year.

Group based distributor And franchisee operations. Management Over the past year, Anta retail stores (excluding independent stores for children's sporting goods) calculated that the same store sales growth of Anta brand products in the first quarter of 2015 (at retail prices) was higher than the same period in 2014.

The group has completed all orders in 2015. According to the earlier announcement, the order volume of the first three quarters of 2015 was recorded a low double-digit increase.

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The fashion brand, which grew up on the fashion brand incubator of Han Du house, first appeared in a collective fashion, and was immediately amazed by the "electricity supplier". Han dresses are still strong, and the three day trading volume is 37 million 720 thousand yuan! No limit is needed to refresh Juhuasuan's brand name brand transaction record.

Han Feng, who has always been very "MAN", is a fashion menswear brand AMH. On May 8th, it launched a grand exhibition: it only opened 5 hours and refreshed the trading records of the same period last year. The daily transaction volume is 3 million yuan.

Han Feng is fast fashion children's wear brand Minnie ha Lu, the force exceeds the traditional children's wear big Barbara, won the same class champion. The Oriental retro designer women's wear brand was handed out 2 million 290 thousand yuan in May 8th. The same category is the witness of strength.

Europe and the United States wind fast fashion women's brand Nissan poetry, is also obvious progress, ranking seventh in the same category.

For mothers to build fashionable clothes of di kuina, this year after the Spring Festival has been occupying the first category of middle-aged and elderly category, also a member of the "champion corps".

The brand group became famous in the first World War, and it is a real name for the Korean fashion house brand incubator platform.

As a fashion brand incubator, at present, Han Du Yi house has hatched more than 20 brands. The collective appearance of the Juhuasuan brand group immediately presented a situation of galloping horses and blossom everywhere.

A few years ago, there was debate over whether the Internet could create brands. And Korean clothing house firmly believes that Internet era is bound to generate Internet brand. In a forward-looking way to see that the single Internet brand can not meet the increasingly personalized needs of consumers, Han Douyi has decided to choose a multi brand business mode and "become a global influence of fashion brand Incubation Platform" as the vision of the group's development.

Analysts pointed out that in 2015, the brand cluster of Han Du Yi she has gradually formed. Whether from the overall scale or the number of brands, the Korean clothing house has become a well deserved "China's largest Internet fashion brand operation group".

There are three times in the brand planning strategy of the Korean group. Namely: 1 times, do brand; 2 times, do more brands, 3 times, do hatching platform.


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