Some Basic Principles Of Telemarketing

"Talking to the wrong people is a waste of time and money", which is the eternal truth in telemarketing.

Telemarketing staff must be sharp in judging the identity of the other end of the telephone in the first three sentences.

Determine whether he is the person you are looking for, whether his status and status are interested in your product or service, and whether you have the right to decide whether to purchase your product or service or to report to your superiors.

Only if we judge the above information accurately, can we lay a good foundation for the next step of communication.

If the information above is judged to be a major mistake, it will lead directly to the failure of your sales activities.

If telemarketing determines whether the other party is the front desk or other unrelated personnel (irrespective of your product or service), they are the wrong person. Telemarketing staff must quickly get rid of them and find the right people.

It is very important to find information about people contacting the enterprise by telephone.

The information that I refer to is not merely the telephone number of an enterprise. This part of the information should also include other circumstances of the enterprise, such as the product, scale, business scope, website, etc. of the enterprise.

Name and other fields.

If the telemarketing staff owns such enterprise information, it will be relatively smooth to communicate with customers, and finding the right people is relatively simple.

But the general business offers

The enterprise information is only the telephone and the name of the enterprise. The sales personnel themselves search the Internet enterprise information is incomplete, and the accuracy is very poor, wasting a lot of time, efficiency is very low.

Now compare

The telemarketing department adopts the way of purchasing the list of enterprises to get the information of the enterprise.

Enterprise directory is a database developed specifically for telemarketing personnel to develop the market.

With such data tools, telemarketing staff can easily find the right people and talk to them.

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Communication means speaking, not exactly.

Communication is the way to establish contact between people, but it is not the only way.

For example, oral speech, written language, facial expression, body language, music and picture art language.

It's all about communication.

Your body tells the other person, "I am listening to you"; check -- "your opinion is..."

Check your understanding; accept -- look with your eyes, listen with your ears, and think with your head; reject -- speak frankly and politely.

"No"; Express -- express your inner meaning in an accurate and specific language; body voice -- speak more accurately in body voice than in voice, and convey your true meaning.

Effective communication means effective communication, not only for sender, but also for recipients.

For the sender, it is necessary to clearly understand the purpose of communication, the meaning of the symbols used, the route of pmission and the response that the receiver may make.

For recipients, they must learn how to listen, not only to understand the contents of information, but also to hear sender's feelings and emotions expressed in the process of information pmission.

Before we communicate, we should try to understand and grasp the actual situation of each other's psychology and behavior, so that we can understand each other's words, deeds and even words in the process of communication.

Pay attention to two-way communication, two-way communication and feedback process, so that sender can understand in time how information is understood and received in reality, so that recipients can express difficulties in accepting, thus they can be helped and solved.

Only when information is familiar to both parties and routines, or whether the objective object reflected by the information is very clear, and the accuracy of the information is guaranteed or must be pmitted quickly, it is appropriate to adopt one-way communication under these circumstances. Otherwise, two-way communication should be taken.

Attention should be paid to the utilization of parallel channels when there are necessary and possible conditions for parallel channels.

If oral communication is supplemented by memos, language communication is supplemented by facial expressions, gestures, and a summary of the outcome of the meeting. These are easy to deepen and speed up people's understanding and acceptance of information.

The correct use of the language to use the language of the other side is easy to understand.

Organizational design should be effective and effective, avoiding overlapping and excessive levels of phenomena. It is necessary to cultivate good organizational climate conducive to interpersonal communication and make interpersonal relationships in the organization harmonious.

1, clarify concepts and related matters before communicating.

2, check whether the real purpose of communication is clear.

3, consider all kinds of circumstances when communicating.

4, communication content should try to get others' opinions.

5, attention should be paid to content and intonation when communicating.

6, pmit effective information as far as possible.

7, we should have the necessary feedback to track and urge.

8, not only focus on the present, but also focus on tomorrow.

9, we should try our best to do what we say.

10, we should spare no effort to become a "good listener".