Nike Launched The Biggest Publicity Campaign In History To Seize The Market.

In the United States, Adidas Armour, the second largest sports brand, has launched the largest global women's marketing campaign in history with Under Armour, the top supermodel Bundchen and ballet dancer Misty Copeland.

At the same time, Lululemon also provides more styles, colors and printing styles, and also improves customer service.

Nike, an American sports apparel giant, is paying more and more attention to the women's sports market. It expects women's business to grow faster than men's business. Sales of women's sportswear have increased from $5 billion in the current fiscal year to $7 billion in 2017.

Recently, Nike has launched the most powerful global promotion campaign for target female customers.

Unlike previous sports celebrity endorsements, the idea is to encourage women to challenge themselves, whether they are women who have just started fitness, or women who are expected to have fitness.

This Promo was made by Wieden+Kenney (WK) advertising agency, and the video about 60 seconds was first broadcast on the MTV Film Awards in the US.

The new promo is very similar to the British The Girl Can, which is highly praised by the government (Sport England released by the government), but the difference between the two is that the latter praises all the participants.

Women have nothing to do with figure, age and experience.

On the contrary, slender women are always chosen in Nike promotional films.

Since it appeared on You Tube in January, the "The Girl Can" has reached 7 million 800 thousand hits.

Nike also encourages

Through #BetterForIt tags in the social platform to share their own exercise experience, but also launched with Nike+ Training Club and Nike+Running two App combination of "90-day Better For It Challenge" activities.

Nike official said in the press release: the number of female participants in the digital sports community has reached 70 million people. When they exercise or exercise, they will choose Nike equipment.

This community is becoming more and more active as it grows rapidly.

The official statement also mentioned that women in North America using Nike+ App were far more than men (women: 54%, men: 46%).

At the same time, the growth rate of App users worldwide is obviously faster than that of male users, especially in Europe and China.

Nike second global female stores have opened in Shanghai, China.