Operation And Management: Displaying The Beauty Of Commodities

The full product attracts customers' eyes. He can't help himself to the counter. What does he want to know most? What he most wants to know is "how is it?"

That is, whether the quality of the product is good or not, the appearance is not beautiful, and is suitable for him to wear, which is not suitable for him to use.

Therefore, smart businessmen always display the beauty of goods as much as possible, including internal beauty and external beauty, which are the second basic requirements of commodity display.

The so-called inner beauty is the quality of goods.

Once I went to A city to do market research, and came to a special sales department of Beijing Tiantan furniture. When I went upstairs, I saw a thing on the Simmons mattress far away. At that time, I was very disapproving. I thought the shop was too careless for the products, and how to put the goods on the goods.

That thing is half a pillow, so several rows of sofa springs are tied together. The top of the spring is covered with brown, sponge, mattress cloth and so on, which is equal to the "sectional section" of the mattress.

The shop is using this thing to tell customers: my mattress is made of these materials, and the real material is absolutely no rot.

To do so

Its quality is clear and intuitive, and enhances trust in an invisible way.

Another example is the practice of a raincoat factory in Beijing.

When they were doing exhibitions in a shopping mall, salesmen did not say anything to customers at the counter. Instead, they wore "rain and wind" on a model and sprinkled it with shower heads. Water droplets on clothes were like rolling on lotus leaves. The dripping water did not touch up, showing vividly the rain blocking effect of this raincoat, causing customers great interest and promoting sales.

As we all know, quality is the lifeline of the image of the commodity. Using commodity display to display good commodity quality is undoubtedly of great benefit to establishing good commodity image.

The so-called external beauty of display goods is to beautify the goods on the counter shelves by various means, and strengthen the external beauty of the goods, so as to stimulate customers' desire to buy.

Once I went to the Beijing shopping center, and I was fascinated by the meat cabinet in the meat market. A long snow-white vertical ice chest was built against the wall, and the cabinet was divided into small lattices.

Looking through the glass, the color of the meat is so good that it looks very tender, so that people who do not like meat at ordinary times are full of saliva.

I observed carefully and found it attractive.

Very bright, and its color is not all cooked meat itself, a large part of it comes from artificial construction - there is a row of color spotlights on the freezer, purple red light directly into the cupboard food, each of the food under the table is covered with an orange round pad, which is matched by the white background of the icebox, making the food in the cabinet particularly attractive.

If there are no coloured spotlights and the small red mattress with ingenuity, what is the effect of a lump of non purple and red flesh in the white ice chest and then with the fluorescent lamp? If the small mattress is not orange red, but white, green or purple, then what is the effect?

Jewellery and jewelry are the most outstanding products in displaying external beauty, and their display effects are closely related to sales.

A high-end fashion, if it is very casual hanging on the ordinary clothes rack, its high-grade can not show up, customers may not see eye to eye.

If it is "worn" on the model, illuminated with a spotlight, and matched with other ornaments and decorations, its elegant style and fine workmanship will be clearly presented to the customers, and the customers will easily be moved.

For example, gold and silver jewelry, if placed in the ordinary aluminum alloy counters, dim lights, the desire to buy customers will be greatly reduced stimulation.

If you put it in a noble and elegant counter, and then use high-grade velvet as a commodity cushion, soft lighting will make K Jin Guanghua sparkling and jewels shining brightly. This is a kind of stimulation to customers.