How To Effectively Enhance Financial Soft Power

The financial soft power of an enterprise is an abstract expression of its economic strength. It is an intangible financial resource that can not be felt and seen.

It is neither quantifiable nor measurable, but it is not mysterious.

Specifically, financial soft power is a comprehensive generalization of the financial intelligence, financial spirit, financial ability and financial image of an enterprise, and a humane force in controlling hard power.

We can make use of the research achievements of Sinology, close to the financial soft power, and we can still analyze the vivid and fresh power of wealth, wealth and wealth in three levels, namely, the potential, the Tao, the operation and the "taking the potential, the bright road and the excellent operation".

Wealth.

The "potential" here has a specific direction, which refers to the financial potential energy that is built up by the financial connections and financial image of an enterprise, that is, the financial influence of an enterprise.

It is very different from the strategic trend in the Sinology.

The corporate financial connections formed by CEO and CFO's sense of mission, professional competence, coordination, communication and personality are invaluable intangible resources.

It enables enterprises to get good social identification and positive interaction with the "stakeholders" in continuous communication. They can acquire external financial resources in time and in full and effectively, and form win-win cooperation results.

Lack of financial connections and thin enterprises can not get the recognition and effective cooperation of stakeholders. It is difficult to get started and is in a weak position in the integration of external financial resources.

Therefore, human resource management is a hard work to accumulate financial resources, and good financial connections will even save the financial crisis of enterprises.

Wealth road.

Financial road is a specific expression of corporate financial culture and financial concept. It embraces two aspects of enterprise's financial spirit (ideal) and financial literacy. Its core is the enterprise's financial value and its practice ability.

It is the financial gene of an enterprise, and it is the ideal demand of financial personalization, including honesty, thrift, refinement, and stability.

Honesty is the convergence of ancient commercial civilization and modern contract spirit. It is the foundation of management and financial management.

Respecting the good faith spirit of ownership and creditor's rights will accumulate valuable credit wealth for enterprises, so that they will always be placed in a trusted position in the process of acquiring external financial resources.

Thrift is based on specialization, refinement and utility of financial management and financial accounting strategy.

"To see all the country and family in the past is from diligence and frugality to extravagance."

The principle of overall accounting reflects the frugality in large areas, which can accumulate cost advantages for enterprises. The total cost management embodies small thrift and can form a good living habit for enterprises.

No matter big or small, the way of frugality can not be neglected.

What is valuable is the "stinginess" of big enterprises. What is terrible is the "atmosphere" of small enterprises.

The modern function of enterprise finance is to discover value, create value and realize value. It expresses the rigorous and positive enterprising spirit of enterprise finance in the development of enterprises. It is the "kinetic energy" in financial channels that effectively configuring financial resources for business structure around strategic objectives.

Gathering money, managing money and making money are always the way of financial success.

In large commercial organizations, strategy,

And business is the three engine of sustained and healthy development.

Enterprises lacking in financial sophistication will inevitably lack vigor and vitality in the development trend.

Under the conditions of stable financial structure, better investment expectation and controllable risk, the finance should be aggressive and the growth budget can be close to the upper limit arrangement.

But finance is not only one of the engines, but also the braking system. At any time, we should not lose the rational and steady spirit of finance.

When investment prospects are very complex, financing costs are high, and internal and external business environment tends to be depressed, finance should be early.

Timely control the pace of financing investment, always maintain the financial focus, timely "braking", to prevent enterprises listed into the "development trap".

Corporate financial literacy is a career development of entrepreneurs for many years, that is, what we call business acumen.

It is the implantation of the financial consciousness of the enterprise team, the acquisition of financial knowledge, the accumulation of financial experience, the cultivation of financial vision, the orderly financial self-discipline, and the financial self-consciousness.

It can be considered that financial literacy does not exist in the planned economy and the product economy era. It is the pursuit of new skills in the refinement, specialization and value management of enterprises in the capital era. It is the "Humanistic Foundation" of modern finance and the endogenous civilization of enterprises, which is composed of innovative quality.

Enterprises with good financial literacy are always the best enterprises with the most risk tolerance and the most sustainable development.

Wealth.

Financial technology refers to the financial innovation ability, financial operation ability, execution power and process reengineering and control power of enterprises.

It includes the combination of financial methods and financial tools, the consistency of financial skills and financial norms, the high quality of financial accounting and financial information and so on.

It is not a day's work to optimize financial techniques. It is the financial and technological bottleneck of all enterprises. The difference of financial capability between enterprises is likely to be accumulated or enlarged from a member unit, an investment project, a cost link, and some information disclosure.

Enterprises should pay attention to the optimization and innovation of the system, process, tools and methods, and enhance the professional management ability of the whole team.