DIY Outdoor Products In Japan Are Popular, Practical And Inexpensive.

Japanese media reported that Xia Mu Chang and his wife, who lived in Kamakura, were all mountain climbers, and four years ago, they founded the brand "mountain and road", mainly sold on the Internet. In the summer of 2010, they spent 12 days hiking in John Muir Trail, California, USA, and it was this trip that led them to create the idea of ultra light mountaineering bags. (John) However, European and American brand mountaineering appliances are more suitable for high temperature and humidity. Mountaineering route It's not very suitable for hiking in Japan. For this reason, Xia and Mu couples intend to make their own products, and the finished products are fastidious. Design With their use, it makes them feel that "maybe there will be a market" and sell it online.

On the same day, the route can choose "MINI", the capacity is 25~30 litre, the weight is 300~330g, the price is 27540 yen. And color, cloth The optional semi manufactured goods "ONE", such as waist size, can be 35~52 litre, and the weight is 510~600g. The price is about 37800 yen. The price is 2~3 times larger than that of a large store, but its weight is only 1/3 of other commodities. "We can't walk like an old age, carrying too heavy canvas bags." There are elderly women who try this product from Kamakura from Hokkaido.

After completing this trial product, Xia Mu from the northern Alps to the Southern Alps, which refers to the mountains in the central part of Honshu, Japan, is carrying 1000km above it for a season. Through practical experience, Xia Mu made adjustments in the details of frame structure, raw material, pocket size and location, gravity center and balance.

There is no coincidence. In November last year, an outdoor workshops and small shop in MT.FABs, Tokyo, opened. The shop is open only two days a week, and the operator is Ogawa Takashiroyuki, who is fond of Valley hiking and rock climbing. Two are 38 years old.

They initially collected information on the Internet, making their own backpacks and sleeping bags by watching and learning. Before that, neither of the two had used a sewing machine. "At the beginning, sewing was also crooked, but it didn't care so much because it was used by itself." Su Jin said. European and American countries call this DIY culture "MYOG" (Make Your Own Gear). The outdoor backpack made by them can be freely transformed, light and steady, and the design of the inverted triangle puts the center of gravity on the shoulders, thereby lighten the burden on the waist.

In 2013, they launched the independent brand "Wanderlust Equipment" and "Ogawand" one after another. After the opening of online stores, orders from home and abroad poured in. Customers were mainly 30~40 years old, and women accounted for 4 of the total. Why is this outsider DIY's outdoor product so popular? "Su Jin explains:" there are some inconvenient places to go in the mountains, and the advantages of this backpack meet the market demand. Ogawa also stressed: "because we haven't done it, we will not be constrained by the original concepts and frameworks."

Today's UNIQLO is also using lightweight materials. Ozawa Ryuji, editor in chief of the outdoor magazine BE-PAL, said that more and more women were involved in mountaineering in Japan, and there was also a new trend in cross-country running, so portable outdoor products were very popular. Brands such as Patagonia, THE NORTH FACE and mont-bell were also originally made in their own sewing machines. "In the future, there may be manufacturers who can grow into big brands." Ozawa chief editor said.

Outdoor sports enthusiasts spend a lot of money on outdoors equipment almost every year. The more professional they are, the more demanding the equipment is. Therefore, some enthusiasts begin to choose the equipment for DIY travel. Some of the self created brands are not very popular at present, but because of their own experience, the design is more humane and has been well received by many "Bo Le".