Retail Decline Has Nothing To Do With E-Commerce And Is Out Of Date.

It has been unattractive to fill shopping centers with luxury goods. In fact, retail decline has nothing to do with electricity suppliers, and is related to obsolescence. Only by changing the rigid business mode and single experience can the shopping center carry more content.

"It's still late for Zhengzhou to enter the mall era." Li Li, general manager of the 27 branch of Zhengzhou Wanda Plaza commercial management Co., Ltd. said, "strictly speaking, there are not many shopping centers that can really be called".

Although all shopping centers are raising the proportion of catering and entertainment, the mode is still single, which is still limited to traditional shopping. "With the evolution of social pluralism and consumption trends, consumer demand for shopping centers has been more than that." Li Li said.

"The original business model has come to an end, and we must replace it with a new business model." In her view, in recent years, the retail entity has been hit, and has nothing to do with the electricity supplier. The real reason is that Entity commerce The mode is out of date. Consumers want to get an experience and a lifestyle instead of buying them simply.

Li Li said, "some shopping centers in Zhengzhou are doing very well, but in general, there are still some shortcomings in the prediction of Zhengzhou market. Zhengzhou local consumers are more aware of and receptive to new things. How to develop some new experiential consumption formats, while adhering to the essence of business, embrace the Internet. New business form The change is very important for shopping centers. "

The main stores in the shopping center are department stores and supermarkets. Nowadays, the main shops of many shopping centers are fast fashion, and the main shops of the future shopping centers will become socialized consumption. "The future shopping center presents a public space with social attributes." Li Li thinks.

"Whether it's grass or K11, the mall of the world is different, and the way of playing is different, but it is still a social interaction." Li Li said. For example, she said, shopping centers are not only used for shopping, but for young people, it is more of a social place. This place is not a regular community, but a tribe. It is a gathering place for a group of people.

They like to socialize in cafes, desserts, or KTV and cinemas, and are ready to accept more choices, not just luxury goods, but also a richer experience.

　　 Chengdu A newly opened shopping center combines the heritage architecture with contemporary art in the form of low floor blocks, redefining the social retail strategy to some extent. This project is more important than the Millennium monastery Tai CI temple and 6 historical buildings. It uses more space to build cafes, bars and restaurants. People may no longer come for shopping only.

The practice of stuffing shopping centres with luxury is out of date. People come here to shop, meet friends, have coffee or read books. It's more about city life. " Li Li said.