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How To Name A Shop Can Move Customers' Hearts.

2015/4/3 19:28:00 51

Store ManagementNamingCustomer Marketing

In fact, if we can name our shop, we can improve our performance. But this problem is really baffling many shopkeepers. How can we get a good shop name? Let's take a look.

This is one. Shop name The most basic requirement is that store names can only be easily read and memorized so that they can be easily disseminated and leave a deep image in the minds of the public. How to make the shop name easy to read and remember? Four words: simple and clear, that is, the name should be short, and can convey the positive meaning. Research shows that shorter names can extend more meanings, which can lead to reverie. If you use a full Chinese shop name, no more than 4 bytes. If you have an English name, try to control it between four and seven letters. At the same time, it is best to have both novelty and uniqueness to avoid confusion with other shop names. Tide flu Let people read it fluently.

We all know that Naming The more suggestive of a product, the more rigid the image to the customer. Therefore, it is relative to difficulties in extending other products, which is not conducive to further development and growth of the store. However, for a particular type of clothing store, the name can properly suggest that the style of its clothing is absolutely no harm. For example, we are very familiar with the elegant ladies' ladies' house, which is a successful example. This naming can play an effective role in attracting your target customers.

Simple and straightforward shop names are easy to remember, but will soon be forgotten. And the meaning of the shop name, beautiful and elegant, and second to attract people to associate, can not help but enter the door to explore, after three associations, customers will always be impressed. But we should pay special attention to the fact that the meaning of a shop must be positive and positive rather than negative.

A logo is a pattern or color that can be identified, such as Coca-Cola's red and McDonald's yellow M. Although these signs are not expressed in words, their propagation and propaganda are far more powerful than thousands of words. The name of the shop has the support of the logo, the whole effect will immediately increase the score! It can instantly stimulate consumers' vision.

A good shop name often plays an important role in the customer's visual stimulation and psychological impact. A good shop name can give people the enjoyment of visual beauty and stimulate sales.

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Some prospective customers are naturally indecisive. Although he is interested in your products, he hesitant to make decisions. At this point, you might as well deliberately pack up and make the appearance of leaving. This act of pretending to leave will sometimes prompt the other party to make up his mind.

The so-called rhetorical answer is that when a prospective customer asks a product, if it happens to be, it will have to use rhetorical questions to facilitate the order. For example, the prospective customer asked, "do you have a silver white fridge?" at this point, the salesman could not answer no, but instead asked, "sorry, we didn't produce, but we have white, brown, pink, and in these colors, which one do you prefer?"

After trying these skills, you can't move the other party. You have to use killer steel to cut the Gordian knot and ask the prospective customer to sign the order directly. For example, take a pen and put it on his hand, and then directly say to him, "if you want to make money, sign it quickly!"

When you are wasting your breath, it is useless to use all your talents. If you can not see this business, you may as well try this method. For example, "* manager, although I know that our products are absolutely suitable for you, my ability is too poor to convince you, and I admit defeat. But before leaving, would you please point out my shortcomings and let me have a chance to improve? "Such humble words not only easily satisfy each other's vanity, but also eliminate the antagonism between them. He will encourage you when pointing to you. In order to cheer you up, he will sometimes give you an unexpected order.


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