Marketing Skills Of Children's Clothing Shop

The timing and location of promotion activities will be twice the result with half the effort. Try to allow children or parents to have free participation on time. For example, they may choose 51, National Day golden week or children's day. They should also make consumers convenient (especially children), and communicate with city management, industry and commerce departments in advance. It is very important not only to launch the promotion campaign's timing and location, but also how long it will last. Too short duration will result in repeated purchases within this period. interest It can not be realized; if the duration is too long, the cost will be too high and the market will not become hot.

A successful one. Children's wear Promotional activities require a full range of advertising cooperation. What kind of advertising creativity and expression should be chosen? What kind of media hype should be chosen?

　　 clothing There are three parts in the preparatory process: personnel arrangement, material preparation and test plan.

In terms of personnel arrangement, "everyone has something to do, everything is managed", no blank points and no crossing points. Who is responsible for communicating with the government and the media? Who is responsible for participating in the safety of children? Who is responsible for writing the copywriters? Who is responsible for on-site management? Who is responsible for the distribution of gifts? Who is responsible for customer complaints? All links must be considered clearly, otherwise, they will be in trouble. Especially when some children participate in activities, occasionally there will be some safety problems. They must be responsible, otherwise they will often hinder the whole activity.

In terms of material preparation, there are no big things, big vehicles, small screws, all of them should be listed, and then they should be checked according to the list to make sure that they are safe.

It is particularly important for clothing to join. Because the activity plan is determined on the basis of experience, it is necessary to carry out necessary tests to determine whether the promotion tool is correct, whether the degree of stimulation is appropriate, whether the existing way is ideal, especially the children's body and heart bearing capacity. The test can be done by asking parents or children's teachers to fill out questionnaires or try out programs in specific areas.

Discipline is the guarantee of combat effectiveness. It is a prerequisite for the perfect implementation of the plan. In the plan, detailed rules for Discipline in all aspects of participation should be provided. Children are more active. In activities, they may sometimes shift their interests because of interest, so they must emphasize discipline problems before activities.

The scene control mainly arranges the various links clearly, must be busy but not chaotic, orderly, including accident handling, such as child injury.

At the same time, in the process of implementing the plan, we should adjust the promotion scope, intensity, quota and key points in time, and maintain the control of the sales promotion plan.

The continuation of the latter is mainly the issue of media publicity. What media will be followed up for this campaign? In what way can publicity achieve or exceed the expected results?

No interest, no meaning of existence. Budget for input and output of promotional activities should be budgeted. The reason why AI VCD's "Sunshine Action B plan" ended in failure was that there was no budget in terms of expenses. Until the activities were launched, it was discovered that the company had no financial support at all. A good sales promotion is not enough by relying on a good idea. It must also have enough financial support.

In addition, accident prevention.

Every activity may have some accidents, such as government departments' intervention, consumers' complaints, participants' accidents or even sudden weather changes, and outdoor promotion activities can not continue. It is necessary to make necessary manpower, material and financial preparations for every possible accident.