Lemaire And UNIQLO Jointly Launched Men'S And Women'S Clothing Series

The fashion brand Lemaire will work with UNIQLO to launch a joint series of men's and women's wear and will be on sale in autumn and winter of 2015.

Christophe Lemaire has been in the fashion circle for many years, and has been a leading position in many luxury brands such as Lacoste and Hermes. After resigning from the creative director of women's clothing in October last year, he devoted herself to the development of the brand of the same name.

Christophe Lemaire founded the brand of the same name in 2006. In January 2015, its brand was renamed Lemaire, and its e-commerce website was also being planned.

A simple, relaxed and textured design, which does not have too many colors but has a distinct outline and style, looks simple but contains rich flavor and oriental flavor.

Just in line with the present.

It is easier to get into the public's sight.

Today, with the rapid development of fast fashion brand UNIQLO in hand, for the brand is undoubtedly more powerful, greatly promoting the brand development in the global market.

In fact,

It's not new, but it works very well, so brands will have new joint action almost every season.

For example, UNIQLO has been collaborated with minimalist Jil Sander, French fashion icon Ina Delaflasan hot and American pop singer Pharrell Williams.

Each joint name is often popular, bringing an unparalleled rush to buy brands, greatly improving brand exposure and sales.

Presumably Christophe Lemaire will be better able to open up the market for the brand and win more popularity.

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Since the group needs to manage, the university has launched a luxury management specialty.

More than a decade ago, some institutions in France opened similar professions, but the "luxury wind" really began to blow. The newly opened schools were located in higher commercial and economic institutions in Paris. Now these specialties have formed a one-stop pattern. From basic elective courses to master's degrees and MBA, students of all levels can choose to learn.

As a luxury brand Kingdom, France's international luxury management major MBA in France has five stages:

The primary stage (summer) is to familiarise themselves with luxury goods and learn the basic subjects and skills required by any MBA graduate student (Finance and accounting).

The second stage is aimed at strengthening business knowledge and understanding the trend of luxury market development.

The third stage is devoted to luxury brand management and semiotics.

The fourth stage concerns the specific issues of management and luxury goods industry.

At the end of the course, the students conduct a group of two months' field project consultation activities for a company in this field.

However, luxury management is actually part of management, and some will go to high-end car marketing, golf course management, cosmetics companies and so on.

Therefore, it is better to have the foundation of economic management or the basis of pure art design. The foundation of management can have a general grasp and prediction for the market and consumers. If you have an artistic foundation, you can explain the design connotation of luxury goods when you sell.

Ten thousand yuan famous brand bag is sought after by fashion people. However, how to care for it has caused many people to have a headache: they will not care for themselves. Sending them to the brand headquarters is not cost-effective, and it is not easy to send them to the general nursing shops.

As a result, the company with keen sense of smell has locked its eyes on luxury conservation, and stores that specializes in luxury conservation have begun to grow.

Ding Zhiguo, an economist at Jilin University business school, thinks that luxury goods conservation shops have great prospects for development. But because they maintain expensive items, the cost of maintenance is higher, and there is also a high risk that can not be restrained.

Because there are not many people who care for luxury goods, the main target is the crowd in the middle zone.