The Global Closing Shop Tide Is Coming To Build An Online Shopping Mall.

In January 13th, UBS released the outlook for the 2015 China consumer goods industry, pointing out that under the impact of electricity suppliers, the high cost of human resources and rents, the pressure of retail practitioners doubled, and 85% of retailers said that their expansion this year was relatively small or even closed. This proportion increased from 72% last year, representing retailers' pessimistic outlook for 2015.

In response to this background, both home and abroad are experiencing a trend of closing stores.

According to the "main retail business statistics" released in 2014, the main retail enterprises (department stores and supermarkets) closed 201 stores in December 31, 2014, closing 35 in 2013, up 474.29% over the previous year.

Specifically, the department stores closed a total of 23, of which Baisheng department stores closed 4 stores, became the most department stores in the 2014 stores, and the total number of supermarket stores closed 178, of which WAL-MART closed 16 stores and became the most supermarket business in 2014.

Take Beijing as an example, the three stores in Beijing (Wangjing store, Beiyuan store and Xizhimen store) have been closed down, and the shops in the East Fourth Ring street of Parkson store also closed in July 1, 2014.

The Securities Daily reporters visited the Hua Tang shopping mall in Asian Sports Village store, Sanlitun store and right store in Beijing, and found that the layout of the halls is very similar in the overall storefront layout, generally only 5 storeys.

Specifically, the ground floor is a food supermarket; the ground floor operates cosmetics, jewelry and so on; the two floor is women's clothing; the three floor is men's clothing, children's clothing, etc. the four floor is bedding products and snack bars.

The reporter found that the clothing brand of Hua Tang shopping center is generally low and middle, and the area of catering, entertainment and parent-child is relatively small. Even at weekends, people's traffic is not high.

In July last year, the reporters also visited the Xizhimen store in the halls store, which was still in operation. The store was located near the zoo and oceanarium in Beijing. It was close to the Beijing North Railway Station of the train station, the bus station of the west gate and the subway line 2 and line 4. The traffic volume should be not small, but in fact, it was also not satisfactory.

An important reason is that Cade MALL is located not far away from the Xizhimen store in the halls.

It has been reported that the Xizhimen shop has never been profitable since its opening in 2005.

Du Yanhong, a retail researcher at CIC, told reporters in the Securities Daily that the main reason for many department stores choosing to close their stores is the impact of online.

It is the huge impact on the Internet that the department stores reduce the volume of people and performance pressure, and then need to adjust stores to maximize the use of resources. "At present, the impact of the electricity supplier on the line is in many countries. There is no doubt that the electricity supplier will continue to seize the market by virtue of convenience, low price and rich category, and the line will continue."

Take the northern department store's leading enterprise Wangfujing as an example, as early as the beginning of last year, Wangfujing chairman Liu Bing said at the annual shareholders' meeting that the company's development dropped to freezing point.

Wangfujing 2014 semi annual report shows that in the face of the development of the department store industry, the company will fully promote strategic pformation related work.

Not only pforming the shopping mall, but also in the whole

Aspects, virtual shelves, virtual counters, sweep code purchase, Wangfujing APP, WeChat, Wangfujing

And mobile mall is advancing.

At the same time, Wangfujing also signed a strategic cooperation agreement with the Tencent, the two sides formed a strategic partnership, trying to layout O2O (Online To Offline).

The reporter opened the Wangfujing online shopping mall and chose the Herborist brand in the beauty column. The following products were only 13. Wangfujing online shoppers told the Securities Daily reporters that the shopping on the online shopping mall needed 199 yuan to avoid freight. The logistics was optional or urgent. From the customer order to the delivery, it needed two days to confirm whether there was a shipment or not, and then the shipment needed two to three days.

Although the online mall says there is a 15 day return guarantee, it is no longer possible for the cosmetic products to be returned for replacement.

In contrast, Herborist's Tmall flagship store is quite diverse, and there is a certain amount of coupons sold.

The same commodity

The cat store is relatively cheap.

In addition, users can choose more courier companies and have seven day unconditional return rights.

According to the semi annual report of the Wangfujing in 2014, the electronic commerce platform of Beijing department store, which is under the Wangfujing department store, has lost 19 million 700 thousand yuan, and the loss is expected to be around 40 million yuan.

The same thing also happened in the e-commerce platform of Wu commerce A, which is located on the website of e Wu Shang (its location is "online merchants"). There is no doubt that it is far less than Tmall in terms of species richness, and is limited to Hubei Province in the geographical area.

According to the semi annual report of A2014, the first half of last year, Wu Shang network has just started trial operation. The company hopes to open up a breakthrough in website sales.

Insiders say that retail companies are making every effort to make online shopping centers. They are simply "thankless," but "no, they can't do it." now the entities retail businesses have stepped up the online shopping business, but this piece is no more than Tmall in terms of species richness, visits and logistics distribution, but it costs a lot of manpower and financial resources.