Burberry Reported On Wednesday That Sales Growth In The Same Store Exceeded Expectations.

In the quarter ended December 31, 2014, Burberry's same store sales increased 8%, exceeding analysts' average expected growth of 7%, which achieved two digit growth in the Americas, Europe, the Middle East, India and Africa.

In recent years, Burberry and so on.

Manufacturers have been benefiting from rising consumer spending in Asia.

Burberry said its same store sales achieved a low single digit growth in Asia, with sales in mainland China and South Korea strong, but partly offset by poor sales performance in Hongkong, China.

Carol Felwether, chief financial officer of Burberry, said at a conference call that the number of customers in Hongkong's stores in the third quarter was significantly reduced. However, she added that the same store sales in Hongkong had only declined slightly, falling from 1% to 9% to the middle of Carol.

The market accounts for about 10% of Burberry's global sales.

Phil Weise said: "although Asian business is facing challenges, I think the performance of the Asian market during the period is still very strong."

In the quarter,

The retail sales amounted to 604 million pounds (US $939 million 300 thousand), an increase of 15%, accounting for 14% of the increase in exchange rate movements.

Most of Burberry's revenues are calculated in currencies other than sterling, but a large part of the cost is priced in pounds.

Bao Li warned earlier that negative exchange rate changes would hurt its business.

The company said that since November last year, the impact of exchange rate changes on its business has slightly improved, but the decline in sales in Hongkong offset this positive impact.

Burberry said that the net growth of the new retail space will bring about 5% growth in its total retail revenue in fiscal 2015.

In the third quarter, the company opened five new main stores and closed four stores.

The company also said that in the 6 months ended March 31st, its wholesale revenue will decline, and the drop is expected to be in the middle of 1% to 9% intervals.

In addition, in the 2015 fiscal year, authorized revenue from Japan's authorized dealers, glasses, watches and European wholesale children's products licences (excluding the impact of exchange rate changes) will be basically flat.

According to the current exchange rate, authorized revenue will be reduced by about 10 million pounds (about US $152 billion), due to the impact of the change in the pound against the yen exchange rate.