It's Time To Throw Away The Old Concept Of Shopping Cart.

"Pages, bookmarks, desktops, scrolls, folders, trash cans", we have been accustomed to using these real life concepts to describe the environment on the Internet. However, in the era of Web1.0, the slight modification of real life experience directly used in the Internet has led to the failure of some great enterprises.

Now, I'm talking about the Internet. Shopping At the same time, we still can not do without the concept of "shopping cart". But the metaphor of "shopping cart" is out of date. Now it's time to throw it away. In the Internet age, a simple and smooth shopping experience is the magic weapon.

Do you know that on average, 68% of people do not actually buy these goods after they are added to the online shopping cart? This phenomenon is known as "shopping cart abandonment", which is a major source of harm to online retailing.

Twitter and Facebook have begun testing their respective "purchase" buttons to enter the business area. All in all, these attempts are a huge new start for business transactions. This is not just an attempt at social networking shopping, but also a shift in online shopping. We surveyed more than 100 retailers about their social networking sales on Instagram. On average, each sale on Instagram is worth up to 82 dollars. The sale of no shopping cart is no longer a novelty. This is exactly the way customers need and like to buy.

And you know, on average, users need to click 5 times to get in. Mobile website What is worse is that the user's preference data do not migrate and payment data does not synchronize among retailers. Therefore, we spend as much time shopping online as we spend in physical stores. Although we have made a lot of innovations in paying, finding products, determining sizes and subscriptions, the worst thing is that typical shopping practices make buying experience very bad.

In the real world, Apple retail stores have long been free from traditional checkout lines and cashiers, offering self service checkout services, and other retailers are starting to follow suit. Therefore, it is regrettable that some people say that the innovation of offline shopping on user experience is even more innovative than that of online shopping. Perhaps in the innovation of shopping experience, we can still learn something from traditional shop peers.

On the Internet, we continue to line up for a long time, pushing the shopping of virtual shopping cart is a kind of experience with no adjustment. This is not something like the Internet age, nor is it the mode of operation that the Internet generation hopes. People spend more and more time on social networks, so shopping cart is totally wrong for them.

Like Shopify. Shop Set up service providers to encourage retailers to build a "Facebook store" as if Facebook were just another sales channel. Actually, it is not. Facebook and other social networks are more than just an endpoint. They are a complete Internet society with their own culture, norms and values. Building a traditional storefront on Facebook is not what its citizens want.

If you open a shop on a social network, it will be worthless if customers can't buy it fluently. Selling products on social networks is just a marketing, not a real social networking sale. We should no longer regard social networking as a channel tool, but simply integrate it with traditional processes.

The abandonment rate of shopping carts tells us that our customers think the traditional online shopping experience is not good. Shopping cart abandonment is just a symptom. Shopping cart aversion is the official source of disease.

Social networking can provide a pleasant experience, but continuing to use the shopping cart mode is a disastrous experience, even if there are good network environment resources, it will hinder retailers' sales. The rich and flexible network environment still exists. We only have the courage to throw away the traditional mode, so we can really develop and utilize it. The buying and selling process should be carried out in a single environment without requiring customers to stop in the middle of shopping and make adjustments and switches. The shopping process should be a simple and smooth experience without interruption. After all, completing a purchase should be a matter of sense of victory, not a hard job.