The Legendary D.Bcooper Cabin: Making Luxury Cowboy Costumes With New Models.

In December 6th, a legendary one. levi's It's going to land on the SOHO6 building in Sanlitun, Beijing. This is the main character we want to talk about today: DB Cooper.

We don't know about this brand before. After all, the cowboy brands that we know well are occupying most of the market share. DB cooper, apart from our surprise, is more intriguing brand stories here.

Previously, we found Mr. Li Juntian, the general director of DB cooper Greater China. He has learned a lot about the origin of this amazing Cowboy brand. He has heard Mr. Li's story, which gave us great curiosity about the legend of this brand. Intuition asked us three questions. This contains the essence and connotation of DB cooper, which has been highly praised for decades.

　 　 Mr. Li told us this:

The reason why it is called DB cooper is originated from an unsettled case in the United States. It is called a mysterious human case based entirely on reality. It is even comparable to the famous British case, "Ripper Jack". The core of this case is the famous hijacker, Dan Cooper.

The most legendary thing about this person is that he has completely shown the plot that is possible in the movie. According to the data, the famous hijacking case happened in November 24, 1971. At that time, a Northwest Airlines flight 305 was flying to Seattle, Washington, Portland, Oregon. Just as the airliner approached Seattle, a black and sunglass passenger suddenly rose from his seat. The self proclaimed man named Dan Cooper handed a note to the hostess Flo Skavno, saying he had installed a bomb on the plane. If he could not get a ransom of 200 thousand dollars, he would explode the bomb. The FBI official who received the alarm promised Cooper's conditions. After receiving $200 thousand and 4 parachutes, Cooper released all the passengers and crew members on board. When the pilot tried to leave, Cooper ordered him to fly to Mexico. At that moment, Cooper suddenly wore a parachute and plunged 200 thousand dollars into a vast forest below.

Cooper's fate even caused many conspiracy theories. It was speculated that he had fallen to the ground in the parachute jumping, because in February 10, 1980, an American boy found a bunch of banknotes worth 20 US dollars in a river near the Columbia River in Washington state, a total of 5800 dollars. The survey found that the notes were part of the ransom received by Cooper, a hijacker. Skeptics believe that if Cooper did not fall, he could not throw the money on the beach. Some Americans believe that Cooper had been shot by FBI agents in a gun fight. However, this claim has been denied by the FBI.

So, to sum up, the legend of Dan Cooper is comparable to the script of many Hollywood. After that, some people have put their legendary stories onto the big screen. What surprises us most is that the film production company has transformed the image of a person who has never heard before into an independent cartoon superhero image, fighting all kinds of weird forms, and not sighing for the creative enthusiasm and Inspiration of the American people.

One more detail is what we want to say. Everyone has seen the classic American prison break. In the first season, the old man who was holding a cat wrote the background of his identity.

Why is it related to jeans?

After the incident, more people in the United States were targeting the security measures of airlines, and became scared at a time. Everyone was wondering why there was enough check procedure before the suspects were on board to prevent bombs from being taken to the aircraft, and then the government apologized to the public for the public. In addition, the public did not have much responsibility for the terrorist acts brought by Dan Cooper. After all, the trauma of the Vietnam War had left the American people with no sense of security. Many people regarded the government as a spoil of the omission. Dan Cooper's hijacking was seen as a historic moment by many anti government officials and strongly advocated this way, because no one passenger was hurt in the incident, and according to a former aviation center official at the same time, Dan Cooper was gentle and rational all the time, which proved that he had no idea of ending up with the plane. This was enlarged after the incident, which led many people to believe that Dan Cooper did not take money for the purpose, nor was it for hurting others, but also fighting against the government.

You know, from the beginning to the end, the United States strongly promotes personal heroism. In order to commemorate this magical personal action, in the town of Ariel, Washington, D.C., since 1976, the "Cooper day" event was held on Saturday after Thanksgiving. In fact, a fashion cowboy designer named David.B Cooper was guided by the spirit of dbcooper, and decided to take this as the core value, designing a cowboy series belonging to DB cooper, and focusing exclusively on cowboy products, from the initial textile, to the design, to the tailoring, entirely hand-made. So it has become a limited number of minority groups. Of course, the price of each item is not fierce. So it is more to commemorate the spirit of this heroism.

Why do we think China will accept it?

　　 DB Cooper ?

Through Mr. Li Juntian, we learned that the decision to formally introduce DB cooper into China's fashion circles was enough to prepare for it. Li Juntian has ten years of experience and background of MBA, but has no entity management experience. In fact, before the operation of DB cooper, she actually went to many big coffee companies. But don't forget, the Internet is a force that can't be ignored. Li Juntian tells us that DB cooper will no longer be a flat and single brand shop, but a diversified store with a variety of experience. We saw in the shop that besides basic jeans VP and IP furnishings, they also include somatosensory imaging, red film recognition and smart point catering equipment. That is to say, DB cooper in Beijing is not just a single jeans shop, it will be the first internet intelligent technology comprehensive experience shop on the ground, and this experience is very consistent with the young audience nowadays.

Too many elaboration can not replace the real feelings. In December 6th, Sanlitun, Beijing, SOHO, building DB cooper high tech experience cabin on the first floor of building six opened for the first time to the public. For this reason, the opening ladder of "how many wear and how many" has been set up to explode the enthusiasm of the emperors in the winter. Many handsome men and women did not hesitate to rush into the DB cooper cabin naked. There are many leading figures in fashion and technology industries. A pair of jeans It has influenced people's cross boundary communication in different industries. This is a fascinating thing to see. It is as intriguing as the hijacking case of that year.