Cheerful Home Textiles: Integrating Binzhou Cultural Symbols Into Product Development

Recently, the China Federation of textile industry announced the list of "2014 awards for science and technology" of "textile light". Among them, the pleasure Home Textile Co., Ltd. and Shandong the Yellow River Delta textile science and Technology Research Institute Co., Ltd. completed the "research and industrialization of the key technology of high precision and clean printing of extra wide fabrics" topped the list. The award is a microcosm of investing in science and technology in recent years, and these technological advances are also the core driving force for "cultural upgrading".

In recent years, the introduction of well-known experts from the domestic textile industry as host of the project has led to the establishment of a leading international clean production system for inkjet printing with low energy consumption, high efficiency and environmental protection. Its products are cultural and creative digital home textiles and medium and high grade household textiles, including scarves, curtains, bedding products, sofa cushions, personalized pillows, etc.

Relevant responsible person said that the pleasure photo art home textile project first made important breakthroughs in technology. At present, the introduction of the world's most advanced high-speed digital inkjet printing system, pleasing the realization of digital high-speed inkjet printing. We have successfully developed a digital inkjet ink suitable for high-speed inkjet printing, which laid a good technical foundation for the industrialization of the project. The color fixing system was developed at room temperature, the fixation rate was increased by 10%~20%, the dye utilization rate was increased by more than 10%, and the steam consumption was more than 15%.

At the beginning of the project, Cheerful The creative theme is set up for the development of Binzhou's regional culture. For example, in developing and utilizing the cultural brand of "Sun Tzu's hometown", joyful designs include Sun Tzu's art of war scroll, Sun Tzu's art of war, silk paintings, silk books, silk scarves and other products. In addition to cultural subjects, the symbols of "four rings and five seas" and other representative symbols of Binzhou's urban construction, places of interest, and agricultural industry are printed on products.

The responsible person of pleasure said that designing and developing such products of Binzhou regional culture is not only focused on commodity sales and profits, but also has a positive role in promoting the overall image of Binzhou. Such as "Du Shoutian Kerchief Tickets can be extended to all tourist attractions in Binzhou and enhance the overall image of Binzhou attractions.

"Pleasure joining" Binzhou The development of products with regional cultural characteristics is to enhance the vitality of traditional culture derivatives, to make the pleasant products have an internal culture and to make a full cultural flavor on the products. Su Fengyong, manager of cultural products Department of happy home textile Co., Ltd., said that the products such as scarves, handbags, bags, neck pillows and so on, featured by these geographical and scenic spots, seem scattered, belonging to the needs of small batch and personalized order processing, but because they are more targeted and more suited to individual needs, the market prospect is good. In order to break through the constraints of insufficient design resources and make good use of the opportunity of industrial transformation, we have established cooperation with Tianjin University of Technology, Nantong Engineering College and Binzhou University three institutions, and three enterprises, including Huahong digital, Wan Shi Li group and silk road group.

Su Fengyong said: "at present, there are four kinds of products in the home textile and art home textiles project: Aesthetic home textiles, lifestyle accessories, Chinese traditional gifts, and tourism products. The products include scarves, curtains, bed mats, sofa cushions, personalized pillows, tablecloths, decorations, fabric books, brocade paintings, etc., and truly infiltrate culture into every detail of home life. At the same time, business marketers closely follow the market, cooperate with Shandong Art Museum and Binzhou Phoenix Town culture research and promotion center to create original cultural products with Binzhou regional culture characteristics, promote project progress, and make good use of local cultural industry development resources.