India Electric Business Grows 56% Every Year.

Recent reports show that: Nowadays, Flipkart,

And other online shopping platforms have swallowed up a large market share of India's retail industry.

Industry experts said that under the strong pressure of the electricity supplier, many shopping malls were worried.

Two major local e-commerce platforms, Snapdeal and Flipkart, have launched their own promotional activities in the near future.

Flipkart launched the "Big Billion Day" promotion campaign on the same day, due to the large volume of visits, the website was brushing up and almost collapsed.

Snapdeal's "Savings Day" also has the same experience, because the amount of visit is too large, the payment page can not operate properly, resulting in the website being paralyzed.

The popularity of online shopping in India is obvious, so the entity store suffers enormous pressure to survive.

Some shopping consumers are also frequent customers of the e-commerce platform.

"It's normal for consumers to sit down to eat after shopping and take advantage of smart phones to browse, contrast and buy similar products they see in the mall. Consumers in India do not have a strong sense of brand, where they buy cheap, and the discount rate of the electronic business platform is very large."

People in the industry say, "department stores and ordinary retail stores are now being attacked by two sides. Apart from increasing fixed costs, sales are not ideal."

"All of us are very worried about trying to find ways to resist the impact of online retailers and prevent customers from losing," said a developer at a shopping mall in Mumbai, a big city in India.

Watching the middle-income consumers rush to shop online, many shopping malls take various new ways to attract consumers.

Bangalore Prestige Group group's shopping malls have a dining area on each floor, especially in the first floor dining area.

"People used to shop in shopping malls, tired and often sat down to eat.

Creating excellent food supply services is one of the ways to improve customer experience, so that customers can go shopping more frequently.

Suresh Singaravelu, executive director of the mall, said.

The Infiniti Mall mall in Mumbai plans to build a self owned e-commerce platform to enable shopping malls to sell products on the Internet.

However, consumers who buy goods online must pick up goods at the mall.

Other shopping malls have launched more offline activities, such as holding music festivals, fashion shows and other activities, in order to attract more attractions.

Delhi Select Citywalk Mall has renovated its entire food area, retreating all small brand food stores, introducing Saravana Bhavan and internationally renowned food brands.

"Few people go to shopping malls just to go shopping. They need a full range of experience.

Therefore, we believe that to create a comprehensive shopping experience in order to maintain the attractiveness of shopping malls.

Arjun Sharma, general manager of shopping mall.

"E-commerce has always been the topic of shopping malls operators," said Anand Sundaram, head of PPZ, a shopping mall management company.

Sometimes the sales volume of a network retail platform can reach 6 billion rupees in just 10 hours, which greatly shocked the operators of traditional retailing industry.

Nowadays, the entity store operators are beginning to learn from their counterparts in western countries, reducing the size of large shopping malls and increasing experiential services in shopping malls.

Flipkart is the largest in India.

In October 6th, the company broke through 6 billion rupees in 10 hours.

Amazon, Snapdeal and other e-commerce platforms have also gained a lot in their holiday discount promotions.

Over the past five years, e-commerce in India has grown rapidly with an annual growth of 56%.

The total market increased from 15 billion rupees in 2007 and 2008 to 129 billion rupees in 2012 and 2013.

According to the joint report of KPMG and India Internet Mobile Association, the size of the India electricity supplier market in 2013 was US $13 billion, which is expected to reach US $70 billion by 2020. This is mainly due to the promotion of Internet penetration, the improvement of infrastructure and the improvement of payment delivery system.

Although the electricity supplier has a great impact on the physical shopping mall, not all stores regard the electronic business platform as the ultimate threat.

Munish Baldev, head of Unitech retail analytics, said: "the main reason why online retailing has become increasingly popular in recent years is that the seller has a large discount rate, but this is not a long-term solution. The entity store still has its own living space.

We can look at the international market. Online retail sales are only 10% of the total retail market.

Online retail starts from scratch, so its growth is fast. "