Why Is The Silver Hair Clothing Market Marginalized?

Here world Clothing and shoes The Xiaobian of the net tells you that the silver hair clothing market is "marginalized".

As the weather became colder and colder, winter began in November 7th, and many elderly people went out to buy winter clothes for themselves. However, many elderly people feel that nowadays it is not easy to buy clothes that are desirable. Reporters later found that despite the rapid rise of shopping malls and shopping malls in recent years, most shopping malls had no clothing sales area for older people, and the purchase of clothes by the seniors became a major problem. The clothing market for the elderly was increasingly "marginalized".

At present, the elderly population in this city has exceeded 2 million, accounting for 20% of the registered population in the city, which means 1 of every 5 people are elderly people. By 2030, the number of elderly people in Tianjin will exceed 3 million 300 thousand. The industry expects that with the increasing living standards, the demand for clothing for the elderly in this city will increase rapidly in the future. However, what is not commensurate with the market demand is that the brand clothing enterprises are facing the young and middle-aged people. clothing Go all the way to the market, but do not want to invest in the clothing market of the elderly.

Girls' clothing, mattresses, men's wear, sportswear, children's clothing, in the city's shopping malls floor guide signs, the reporter did not find the elderly clothing sales area. In the famous brand counters, clothing styles are mostly designed for young people and middle-aged people, but the styles for the elderly over 60 years old are few and far between. Many businessmen told reporters that because the elderly are not the main force of the clothing market consumption, many businessmen give up the old clothing market, which makes it difficult for the elderly to buy clothes.

A shopping mall in Heping Road, a shopping mall, told reporters that the mall had no clothing sales area for the elderly. Only a few shops were selling clothing for the elderly. A shopkeeper who used to run clothes for the elderly said frankly that money for the elderly is hard to make. She said: "most of the elderly live frugally, and demand for brand clothes is not strong. They are not willing to spend money to buy some high-end clothing for themselves. I sold clothing for the elderly in the mall for a time. Later, I will focus on the clothing of young people. "

Subsequently, the reporter came to a large company in Binjiang Road. clothing specialty store 。 The main winter clothing in the prominent position is the young women's clothing. Ms. Zhong, who accompanied his mother to buy winter clothes, told reporters: "I want to buy a nice dress for my mother. I can visit many shopping malls in Binjiang Road. Many old people's clothing styles are not new, and their fabrics are not good.