Brand Clothing, Chain Store, Brand Selection

In recent years, the franchise chain has been surging in the garment industry.

Many people even gave up their original job and joined such a fashion brand as a small boss.

But the vast majority of the boss's bench did not sit on the heat, "dust to dust, earth return to earth", once again returned to the nine to five families, re continuation of the former life.

The uniqueness of the product is poor and only a small amount of money is needed.

Because the threshold is too low, you can do it and others can do it. Soon, such products will be much more numerous in the market.

In this way, even those brands that are the first to enter the market are hard to establish.

Therefore, even if you hand in such a kind of affiliate cost, it is hard to enjoy the benefits brought by its brand awareness.

When you talk about consulting, the other side is very hot; you say what conditions you need, he says no franchise fees, other expenses are not much; you say that lack of experience, worry about not doing well, he said that the custody of no problem? This kind of project must be far away.

Brand clothing chain stores -- be alert to immature technology

Warm underwear market is surging, and businesses are selling concepts and fighting hype without substantive technological upgrading.

In the past 35 years, the industry has been haste and haste.

At present, we must analyze its market prospect and technical essence.

Those projects, which are artificially hyped up, have virtually no technical content and lack of substantive functions, and are not allowed to enter.

Vigilance against the new company's new projects are often the first category is the beginning of a false alliance to really cheat money, to a group of franchise fees on the world evaporated, and then change the name of a company to repeat the same old tricks.

Its usual practice is to rent a writing room in the better section of the provincial and municipal level, to spend some money on the property, and to decorate it with a bit of money. Some of the area is used for product display, and some goods are put there for the purpose of "inspection" by the intention of the franchisee. Part of the area is in the office area, and a few people are hired to make calls to show their busyness.

If you call for advice, he will analyze how your company is and how the project will be with you. When you hang up the phone, tell you that there are too many fraudsters in the year. For prudence, you'd better visit the company in person.

You run to the company. Look, the company is in a good position.

Brand clothing chain stores -- watch out for new companies

There are also a group of companies whose original intention is not to cheat money, but to be optimistic about a project, but their capital is not enough, so they play karate. By recruiting franchisees, they first circle a portion of the money and then run the company through the money.

As a result, such companies, because of their short establishment time and lack of experience, have money and do not know how to operate, and when they see their money burned out, they rush to cover up and run away.

Brand clothing chain stores -- watch out for high profits

The decoration, service and passenger flow of this model shop allow the inspecter to feel "model", but not to know the secret behind it: the store is big and the decoration is good, the company can do it by paying money; the service makes people feel professional, and recruits several models of handsome points, friendly words and smart shopping guides.

When you ask the profit situation, the computer buzz and spit out a pile of numbers, and finally tell you how much your annual profit can be achieved.

In fact, they are all deceptive, because they have compressed such expenses and exaggerated the business volume and profit ratio.