Abandon Family Business And Choose To Start Business Independently

　　 Chen Yin Yi The family management leather processing industry has a reputation in the leather industry in Jiangmen. But she chose to embark on the road of independent entrepreneurship and set up an innovation society as a pioneer in leather technology innovation. In Chen's view, this is an honor and a pressure, but it is this pressure that drives her to stumble along.

A

Brewing the idea of starting a business independently

Many years ago, Chen Yin Yi Like many young people at that time, there was a "big city dream". In 2005, after graduating from college, she stayed in Guangzhou and became a "wide drift". Because of the fast pace of life in Guangzhou, most of the time was spent on work and transportation. As time went by, she lost her books and lost her thoughts.

In 2007, Chen Yin Yi, who did not adapt to Guangzhou's life, chose to return to Jiangmen to enter the family business. She said: "during the days when I worked in family businesses, I learned all aspects of leather processing, and all kinds of characteristics of leather goods and maintenance techniques of leather products became more and more familiar.

Just as everyone thought Chen would like to slowly display her talents in the good platform of family businesses, she was thinking of starting her own business. "In this age of quality of life, high grade leather goods make many consumers fondle admiringly, but the problem is that no matter the quality of leather goods is good, the grade is higher, they will wear in the process of use, and their life will inevitably be limited." Chen Yinyi laughs. When it comes to wear and tear, maybe many people will. Visual I think leather is old and broken. The best way is to replace it with a new one.

Chen did not agree with this statement. She said, "perhaps a broken leather product is meaningful for its owner, or even a story: it is a gift that rewards oneself when sending the first paycheck, a token of love that a lover gives himself, and a luxury that he buys for himself when he travels abroad." Chen asked, when they are damaged, will the owners be willing to abandon them? The answer is obviously "no".

But the problem is that if Chinese consumers want to care for their leather products, they usually need to send products to the service points in these areas through brand stores. Jiangmen has recently had to take care of Hongkong. "Therefore, I want to improve the quality of life of Jiangmen people by helping them to innovate their leather products, help them save the cost of leather goods care, and advocate a life philosophy of" washing new, not tired of the old ". Chen Yinyi said.

B

All work is done by force.

With the idea of starting a business, Chen Yi Yin, a customary and cautious worker, began a year long market inspection. After establishing the agent factory, she went deep into the field for several times, and at the same time did not hesitate to take all the leather products from her household to the factory for renovation.

"Although the cost of inspection is very high, when I found that the factory used German innovation technology, imported machinery and imported chemical raw materials, it seems that after eating a reassurance, and then seeing one after another refreshing innovation product, I really admire it." Chen Yinyi emphasized that the concentration of imported chemical materials used in the agent factory was strictly controlled below the index, almost zero pollution, where all workers did not need to wear masks and gloves at work, which made her further determined to infiltrate the technology and services into Jiangmen.

After technical assurance, Chen introduced the market research and analysis. Due to the lack of local macro data, in addition to collecting questionnaires on the Internet, Chen launched almost all the relatives and friends around him, so that they could explore the surrounding groups and see if there was any specific demand for leather products. The result was Chen's delight. More than 60% of the middle and upper class people had strong demand for leather renovation.

A year later, Chen's market investigation ended. Immediately after that, Chen Yinyi chose to do a series of works, such as selecting the address of the service store, and decorating the store.

In May this year, the innovation society officially opened on the first floor of Yihua Golden State building. Although it has only been in operation for more than three months, it has accumulated nearly 60 members and created brilliant results of "zero difference assessment". When asked whether the leather products innovation is a new industry in Jiangmen, whether it is stressful, Chen's reply is more firm. She said: "with good ideas, good technology, good service, and rigid demand in Jiangmen market, I firmly believe that" wine is not afraid of the alley ", and the future of the society will be bright.

Notes

Follow the pace of the times and strive forward.

Nowadays, under the influence of the severe economic situation, the saturation of various industries, the high cost of labor and the high prices, young people are struggling to start their own businesses. Therefore, it is no doubt fortunate that Chen Ji Yin, which has accumulated a deep foundation in family businesses, but in her view, though family owned enterprises are quite large in scale, they are labor intensive industries after all. They are relatively passive in the high cost of human labor, and are not environmentally friendly, and do not conform to the mainstream of low-carbon society. Therefore, she boldly leaps from leather processing to leather products innovation, and assumes the social responsibility of "refuse to extravagance and waste". In the days to come, she will continue to adhere to the business philosophy of "washing new, never tired of the old" and following the pace of the times.