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2014 China Leather Fashion Week

2014/7/6 13:28:00 13

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This fashion week has been supported by the China Leather Association, the China clothing association, the office of the China Haining tide International Expo Organizing Committee, the Haining leather industry provincial characteristic industrial design demonstration base, and Haining China Leather City Network Technology Co., Ltd.

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P, the Omnitest, which focuses on children's skin and fur, represents Omnitest once again. It's trying to mix and match the ice field, the 6 consecutive year of fashion week, the first fashion week, the leather logo design competition, the first time the fashion week, the first China brand annual tour.

Some of these brands or activities have long been known to the industry and consumers, and others are the first to be seen.

During the fashion week, a series of splendid activities have presented a feast to thousands of professional audiences and buyers from home and abroad.

design drive: .

> strong > Grand Prix, and again, "product innovation tide" /p >

June 21st, the seventeenth "leather logo Cup" China International leather and fur clothing design Grand Prix Final will be held at the same time with the 2014 China leather fashion week.

It is reported that in the past, the Grand Prix finals were held in September. This year's innovation was advanced to June, and the Chinese leather fashion week "two swords combined", thus greatly enhancing the interaction between the Grand Prix, the judges and the professional audience.

the post production of the finalists for this competition has basically chosen to cooperate with local enterprises in Haining to make the effect picture made into garments and compete in the dynamic display mode on the T stage of the 2014 leather fashion week of China.

For students, the Grand Prix platform gives them the opportunity to enter the company and participate in the entire garment production process.

This valuable practical experience will greatly enhance their ability to design in the future.

For enterprises, such cooperation is not only a simple garment production, but also an exchange, which is a "mental agitation" in many aspects such as design concept and design style.

The judges of the P Grand Prix show that this year's design Grand Prix has higher specifications, more highlights and higher professionalism.

Judging from the entries, the contestants have a better understanding of leather industry and leather properties. The application and integration of various popular elements are quite appropriate. For example, the popular splicing elements in recent years are skillfully applied to leather and fur clothing design by many players, including the splicing of skin and wool, the splicing of skin and skin, the splicing of leather and Eugen yarn, the splicing of leather and knitted fabric, etc.

In addition, some new applications are also being made in the production process, such as printing process and embossing process.

These highlights mean that the competition has led to the common progress of the whole academic school and enterprise < a href= "//www.sjfzxm.com/" target= "_blank" > designer "/a". More and more young designers have participated in the design Grand Prix, and the industry has also formed an atmosphere which pays more attention to the originality of local works.

This virtually enhances the original strength of the leather industry, and promotes the new trend of leather clothing fashion.

brand development:

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Omnitest is the new leather luggage brand of Yu Haining China Leather City.

In 2009, Omnitest worked with another luggage manufacturer in leather fashion Zhou Liangxiang.

After years of development and sharpening, Omnitest has become one of the leading brands in the local luggage industry.

On the afternoon of June 27th, Omnitest will host the special theme of "respecting the heart and the real".

There will be hundreds of professional spectators and buyers including old customers, shopping malls, operators and e-commerce operators.

P, which has been in the fashion of leather in China since 2009, has been walking for 6 years in a row. It has become one of the most popular brands in the world.

"The annual fashion week brings surprises to fashion week!" the head of the Zhejiang fashion world Limited by Share Ltd said. "Fashion week brings surprises to the Olympic Games every year." the fashion week of six years has made the influence of the Olympic brand rapidly improve, and every fashion week has made the excellent customer of VO obviously increase, which has greatly stimulated the enterprise to increase the investment in design and develop the brand.

"some enterprises' stock pressure is increasing and market purchasing power is sluggish. This" cold current "is equal to all enterprises.

What should enterprises do? First of all, we must have the courage and confidence of "flying clouds and flying in a calm way". At the same time, we need to make new breakthroughs through upgrading the design level and strengthening brand operation. The brand like Omnitest and Olympic Games can be described as a typical example of the industry's "contrarian growth".

In Haining, there are still a lot of brands that are confident, aggressive and dynamic! "The chairman of the China Leather Association and chairman of Haining leather city of China have expressed this way.

"where does daddy buy children's clothes":

fur children's clothing is expected to break the topic in Haining .

Haining has been wearing leather garments for many years, and has stable sales channels in many cities throughout the country.

But this year, the company's brand launched in fashion week is pure children's clothing and fur.

In the interview, the head of the company said that in addition to retaining a small number of adult leather products in the "parent child" series, the whole line will be converted to focus on the development of children's clothing and fur.

it is understood that compared with the European market of children's clothing and fur, such as the United Kingdom and Turkey, Chinese fur and fur enterprises are very cautious in getting involved in children's clothing.

The reason is mainly concerned that children are in a "long" period. When parents buy, they will be more entangled in size, and the size of products will be difficult to grasp.

Zhang Zhi, general manager of P, who has been engaged in leather and fur marketing and production for many years, said that through detailed market research and analysis, fur children's clothing is not only a blank in Haining China Leather City, but also almost empty and white in China's clothing market.

Therefore, after repeated weighing, it is still considered that fur clothing is worth trying in the competitive market of leather fur clothing.

Sun Haitao, who is the design director of the P special brand, said that the children's wear is innovative. This year, we will consider the popular "little adult" style in the design of this year's skin. In the selection and design of raw materials, we will also highlight the characteristics of environmental protection, health, comfort and firmness based on the characteristics of children.

pmitting the "cost-effective" signal to the market /p >

China Leather Fashion Week will continue to hold the "China Leather Fashion Week brand exhibition". The joint location plan will be arranged at the leather city square on the north side of the Jin Jiang Grand Hotel (East Bank of China).

It is reported that the fashion week brand exhibition held in two years has achieved certain results. Not only the enthusiasm of the enterprises has been increasing, but also the merchants, media and spectators have given a better evaluation.

This year, the Organizing Committee of fashion week has selected the high quality leather, fur, luggage and leather goods enterprises to carry out the brand exhibition to satisfy the needs of "all-round display" to the greatest extent.

"pack China - China clothing annual brand tour" series is the new highlight of the 2014 China leather fashion week.

this brand tour activity will bring its overall image to the society through the collection of high-end brand of Chinese clothing industry.

The purpose is to show the strength of Chinese brands, promote the creation of excellent Chinese brand teams and the formation of Chinese excellent clothing brand style, and promote the overall development of the garment industry.

The form of brand tour has been able to integrate all the resources. It has been held 14 times in Beijing, Shanghai, France, Paris, Shenzhen, Hangzhou, Dalian, Harbin and so on. It has not only received the attention and coverage of the mass media, but has also been recognized by the people in the industry.

The "P" brand tour will be held in the afternoon and evening in July 1st. There will be 12 exhibitors, including famous brands such as the wedding bird, nine posture, Ying Tai and so on.

The two tours will show the theme of "tide rising in Haining" from four chapters: "tide rising river", "Yong chao chao", "Haina hundred rivers" and "Ning Ning Si Fang".

whether it is the 2014 China leather fashion week or the "China Leather Fashion Week brand exhibition" and other related activities, exhibitors brand conveys a strong signal: as the price of leather raw materials, especially mink raw materials, has dropped, the leather products such as leather, fur clothing and bags will appear personalized, high quality and cost-effective in the autumn and winter of 2014.

Wang Honghui, deputy general manager of China Leather City, Haining, said that since last year, the auction price of mink skin in Copenhagen, Denmark has decreased by 50% to 60%, and the price of leather raw materials has also declined at home and abroad, which will benefit the rational return of Chinese leather, fur clothing and related products.

"At the same time, as the overcapacity is rising, and consumers are getting more mature, enterprises are hard to win by a simple price war. The focus of brand competition will further turn to creativity, design, individuality and cost-effective." Wang Honghui stressed.

to better interact with mainstream consumer groups, < a href= "//www.sjfzxm.com/news/index_f.asp" > 2014 China Leather Fashion Week < /a > is actively open to the public and high-end consumers of the industry, inviting well-known organizations to visit the scene.