2014 China (Hangzhou) Women's Wear Festival To Create A New Trading Environment

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On the morning of July 2nd (P), the launching ceremony of the 2014 second China (Hangzhou) women's wear festival was held ceremoniously, setting off a new carnival for women's fashion in Hangzhou city.

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< p > it is reported that this women's wear festival will continue to be a sub item of Hangzhou Silk Fair. It will join hands with the professional market of Hangzhou's 5 well-known "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "professional market and join hands with many network platforms to build a new Hangzhou women's dress brand feast with the idea of" design, originality and brand "as the foundation stone with the strength market of Chinese clothing first street and many high-quality merchants as the foundation.

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< p > < strong > create a new trading environment < /strong > /p >

< p > < strong > professional market association leads the brand to fight again, < /strong > /p >

< p > at the launching ceremony of the day, the CBD professional market association of Hangzhou Jianggan District central business district officially presented the card.

The establishment of the market chamber of Commerce aims at strengthening the exchange and mutual help between the government and the market, the market and the market, the market and the merchants, and hopes to build the platform to promote the self-management, self-development and self-improvement of the market and the merchants, and through mutual learning and mutual promotion, so as to form the optimized agglomeration of the specialized market industry and form the resultant force of development and innovation.

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< p > August, the market chamber of Commerce will lead the top 100 brands of women's wear to the forefront of the garment industry, and open up a new sales channel for women's clothing in Hangzhou.

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< p > < strong > build strategic development platform < /strong > /p >

< p > < strong > taste O2O, wading big data < /strong > /p >

< p > O2O is undoubtedly one of the hottest spots in the 2014 garment industry. With the rapid development of e-commerce, the advantages such as convenience, low price, no boundary and so on will be more and more obvious than that of the entity store. The market share of the electricity supplier is increasing and the growth rate will be faster and faster. The traditional clothing enterprises are greatly squeezed. Facing the aggressive electricity supplier expansion, instead of being overwhelmed by the electricity supplier wave, it is better to follow the trend and find a way out. The professional clothing market of China clothing first street has begun to taste O2O.

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< p > this women's wear Festival has taken part in the market not only to launch its own O2O platform, but also to join hands with sina Zhejiang to launch a number of network interactions, and to use O2O's precision marketing to tell customers "where the goods are good and inexpensive." at the same time, with the help of big data tools, they will tell the brand where the customers are, what their real needs are, and connect the channels under the online and offline channels with new technologies, so as to establish a real connection between the market and consumers.

Such an attempt will undoubtedly overturn the existing online store business model.

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< p > create local original soil < /p >

< p > < strong > enhance brand awareness of the industry < /strong > /p >

< p > it is understood that "Chuang set Ji Ji" 2014 the second China clothing "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "business competition will be one of the highlights of this women's wear Festival.

The purpose of the competition is to "discover and train excellent professional designers, promote the original brand of Chinese clothing and innovate the business ideas of brand". In addition to providing 150 thousand of the entrepreneurial bonus to the winners, the competition will also join hands with the famous a target= "_blank" href= "//www.sjfzxm.com/" > the fashion designer < /a > and the strength Vc firms, combined with the local clothing genre, market and positioning, balancing the two topics of "professional design and business growth" to create a growth and sustainable development environment for the original brand of the designer, and provide capital support and development assistance for the original local brand with vitality.

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< p > in addition, a series of women's brand promotion will also be held one after another.

The activities will be led by the chamber of Commerce, and the joint participation in the market will lead many high-quality, original and powerful brands to the three major cities of Ningbo, Zhengzhou and Harbin.

Through local "brand promotion" activities, from point to area, we will further publicize the new style of Hangzhou's clothing professional market, the high quality brand of women's clothing in China's first clothing street, and the innovation and upgrading of Hangzhou's "women's clothing industry" as the "e-commerce capital".

At the same time, we should deepen the recognition of the importance of brand by professional market traders and enhance the brand awareness of Hangzhou women's clothing industry.

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< p > < strong > gathering popularity and stimulating sales < /strong > /p >

< p > < strong > National Day "sea season" series activities < /strong > < /p >

During the national day, the women's wear festival will also organize a series of exciting activities in the market, including "the wind dance neon", the best women's clothing show, the most beautiful girl's online selection, one dollar spike, < a target= "_blank" href= "//www.sjfzxm.com /" > dress < /a > preferential activities and so on. Through the TV, the Internet, the new media and other multi-channel lines, the information will be released at the same time, and the interaction will be strengthened. Besides attracting professional buyers, it will attract the attention of the retail customers, attract more people to pay attention to the first street of China's clothing, and actively build a professional fashion event with the national influence and popularity of "China's clothing first street". P

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