Changsha Global Outlets Has Been Stranded For Nearly Three Years Due To Capital Problems

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Changsha < /a > Lei Feng road and Venus Road intersection in Wangcheng. There are many merchants in the world's Changsha shopping park, including some businesses including pizza hut, Nike, Adidas factory store and so on.

Reporters learned that the Nanjing capital pfusion of universal ole will restart in June 28th.

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< p > < strong > < a href= > //www.sjfzxm.com/news/index_c.asp > > fund problem < /a > stranded for nearly three years < /strong > /p >

The essence of < p > Oteri J (OUTLETS) is "fame + discount". However, the development of this imported product in Changsha is not smooth sailing.

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< p > January 2011, in the core area of Changsha Zhuzhou Xiangtan in the south of Changsha City, the Changsha orter project of the friend's company was officially opened to trial, with a loss of 4 million 540 thousand yuan in that year. The next year, the project achieved a profit of over 16 million yuan, and its sales increased by 311% annually.

Because of the successful experience of A Oteri J in Changsha, he has even started a drastic "Northern Expedition" road, and invested a project worth 1 billion yuan in Tianjin.

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"P > West of Changsha, the global outlets shopping center located in Wangcheng also began trial operation in 2011. When general manager Liu Kai told the media that the project had 18 international brands to be settled, then the first line of big plans included Gucci and Armani.

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Less than P, however, everything was fine. In 2011, when the real estate industry tightened and tightened, the project of universal ole was forced to break down and ran aground so far.

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< p > Yutian China released the public information: "from 2011 to 2012, the Chinese government issued a series of control measures and policies to control China's real estate market.

These regulatory measures and policies result in a shortage of working capital of the group, thus slowing down the construction progress and property sales of the Changsha outlets. "

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< p > < strong > Nanjing Jinsheng plate "blood pfusion" < /strong > < /p >.

< p > now, < a href= "//www.sjfzxm.com/news/index_c.asp" > Universal OLE /a > finally has new vitality.

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< p > reporters learned that the construction of the global orbits project in Wangcheng was Hunan Yutian, while the Hunan Yutian Group held 50.75% of the Hong Kong listed companies's "Yutian China Development Co., Ltd." (hereinafter referred to as Yutian China) and 49.25% of the Sino trust trust.

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< p > according to the announcement of Yutian China, although it was affected by the financial crisis and the macroeconomic regulation and control in 2011, the global orbits project in Changsha was not abandoned by Yutian China. On the contrary, in November 13, 2012, through the acquisition of stock rights, Yutian China became the wholly owned parent company of Yutian, Hunan, and introduced a new strategic investor Jinsheng Group in 2014.

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"P", "Jinsheng Group" is one of the largest private equity investment funds in the world. Bain Capital is an important strategic partner and shareholder.

It was with the blood pfusion of Jiangsu Jinsheng that the world ole project was revived.

Global orlies responsible person said.

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< p > open the world art exhibition album, you can see that the newly built commercial project will have a total construction area of 500 thousand square meters, with a period of about 100 thousand square meters.

The project is open for trial at the end of June this year. It opened in October and entered 260 brands.

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< p > in the exterior wall of the integrated store in the Central Plaza of shopping center, the international famous collection store has a large number of international brands, including Ck, Gucci, Armani, Zegna, Versace and so on.

In June 28th, plans for the opening of the shopping park were in addition to the big international clothing discount stores, as well as some high-end domestic garment brands, as well as lotian cinema, Golden Eagle cartoon "crazy wheat card" offline experience competition.

In the future, global outlets will also open children's children's playground and leisure food in the area.

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"P", "orlies, in a sense, is a new consumption pattern built on the wheels of automobiles."

Xue Hongyuan, general manager of the friend oorles shopping park, analyzed Aole's rapid rise: in 2011, the number of motor vehicles in Changsha exceeded 100 million vehicles, and three vehicles in Changsha, Zhuzhou and Xiangtan exceeded 2 million vehicles.

The car accelerates the planarization of the city, so that Oteri J's format has grown soil in Changsha, but there are still new challenges for the global start of the three year's restarting.

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< p > < strong > opening up new business circle takes three years. < /strong > /p >

< p > it takes about 30 minutes to drive from the Changsha municipal government to global outlets, at a speed of 60 kilometers per hour.

In fact, the geographical location of the global otter project determines that it is itself a pioneer in a new business circle.

To succeed in a business blank area, it takes a long time to put patience and Devotion into play.

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< p > according to the relevant planning of the Changsha municipal government, the Lei Feng Road Station on line 4, next to the global outlets, can be completed seamlessly for 1, 2, 3 and intercity light rail links, linking Changsha Zhuzhou Xiangtan and Wuhan Guangzhou high speed railway, so as to achieve regional and urban integration.

"Whether it is five years or longer, Hiroda China has enough patience."

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< p > in Changsha Nancheng, Changsha Hibiscus Tianhong Department store once acted as the "fill in the blank" role.

In 2008, Tianhong was the first department store to open the mall outside the two ring line of Changsha.

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< p > "the market incubation period of a new shopping mall needs at least three years", in June 19th, Changsha Furong Tianhong Department Store official said.

In his view, the market competition has changed. Under the impact of the electricity supplier and the environment, the new project needs more patience than 3 years.

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"P >" Jinsheng Group has many commercial projects in Nanjing itself, such as friendship international chain, Taiping shopping chain, Shan Bai shopping chain, Jinsheng department store chain......

In terms of brand resources, Jinsheng's accession to global outlets is like a "strong heart".

The global head of the ole project said.

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< p > < strong > the confrontation between the two great ole: < /strong > /p >

< p > friend A Oteri J has entered the mature trend in the south of the city. Can Changsha accept another mode of orlies? < /p >

Wang Lin, deputy director of the Central Committee for economic development of the people's Republic of China, believes that it is time for us to test the wisdom of P.

"Wangcheng is coming very well. From the geographical point of view, global outlets is ahead of schedule. What we need now is to gather popularity. Because a business circle must have strong purchasing power if it wants to stand firm, otherwise it will encounter obstacles, retain Wangcheng's purchasing power, and attract consumers from west to Xiangjiang, so as to achieve" people without me, people have me. "

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< p > > the sales of the villa in the Yutian China oris project is very strong. In the villa project that we are looking for in the urban area, our performance can be ranked the top three.

Yutian Hunan real estate project leaders believe that their residential projects will bring more positive energy to commercial projects: not only will they drive high-end consumers with high consumption ability, but commercial projects can also radiate new surrounding real estate projects, such as green space, grain, Longhu, Hengda and so on. Commercial and real estate will promote the popularity of the whole urban area.

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< p > but in the view of the industry, many successful developers in China are not always able to succeed in doing business projects. "In fact, they are two kinds of gameplay. They are leasing development models, and the team is responsible for professional business operations. From positioning to sales, they only fail to succeed. The latter adopts the mode of" business + residential ", and the main energy of developers is often placed in the areas of land use, financing and the introduction of main stores. The overall business planning is often ignored.

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