Shishi Outbreak Of "Amoy Brand" To Declare Famous, Famous Trademark Period Fever

< p > the world is < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank".

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< p > a few days ago, the reporter learned from the Municipal Industry and commerce department that following the Agel Ecommerce Ltd's "Feng clan (Feng clan store) and map" trademark was identified as Quanzhou famous trademark, this year, two "Amoy brands" in Fujian have applied for the identification of Quanzhou famous trademarks, namely, Shishi's ancient card by Agel Ecommerce Ltd, the "ancient card Guaka" trademark, and the middle shoe net (Fujian) Agel Ecommerce Ltd's "dragon pie and map" trademark.

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< p > in recent years, with the rise of large business platforms such as Taobao and Jingdong mall, as well as the importance attached to the development of e-commerce by Shishi municipal government, many enterprises have set foot in e-commerce, and a large number of well-known business enterprises such as shoe net, 311, digital people, ancient cards, male men, and valley wing have emerged.

However, after a new round of electricity supplier's shuffle, the history of brand selling by low price is gone forever, so we must redesign our brand path and pform from registered trademark to brand building.

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< p > > declare a href= "//www.sjfzxm.com/news/index_p.asp" > Quanzhou < /a > City famous trademark, on the one hand, it is beneficial to the protection of the trademark by the enterprise, on the other hand, it is also a recognition of the brand.

City industry and Commerce Bureau responsible person said, in the future, O2O will become the mainstream shopping mode, "Amoy brand" has entered the "three grab" era, namely: rush into Taobao mall, take the lead line shop, rush into APP STORE.

For the Amoy brands who only paid attention to product sales in the past, the best way to get the second chance to survive is to integrate the O2O mode of online, offline and offline.

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< p > in the list of famous brand names newly identified by Quanzhou industrial and Commercial Administration Bureau 2013 years ago (2013 franchised stores), Quanzhou shoes net (Fujian) Agel Ecommerce Ltd's "Phoenix clan (Phoenix store) and map" trademark has become the famous trademark of Shishi's first e-commerce domain.

As the first network brand to win the famous trademark in Quanzhou, Phoenix family has attached importance to the brand planning from the beginning. Apart from building the online dragon and Phoenix mall, the store under the line is also actively distributing.

By the end of last year, Longfeng mall had more than 20 direct outlets in large commercial complexes such as Wanda Plaza in Fujian and Guangdong Province, two.

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< p > trademark is the first step in building a brand, and a legal pass to the consumer's mind.

The person in charge told reporters that online brands and offline brands are different in terms of sales channels, but there is no essential difference in shaping brands. Therefore, it is a necessary way to declare famous trademarks and famous trademarks in the country and finally to the famous trademarks of the country.

In short, whether it originates from online or offline, the brand value must be recognized if it wants to develop for a long time, and the declaration of well-known trademark is a way to protect the brand.

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< p > it is understood that the conditions for declaring well-known trademarks in Quanzhou include: the actual use time of the trademark is 2 years, and the sales volume of the enterprise is more than 10 million yuan.

Most of the brand names of Amoy brands in our city were registered in 2008 and 2009. After 2-3 years of rapid development, the number of enterprises with over 100 million Internet sales has sprung up.

Industry analysis: "with the upgrading of a href=" //www.sjfzxm.com/news/index_f.asp "> brand > /a > consciousness, the city will usher in the outbreak period of brand name declaration and famous trademark.

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