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Wanda Electricity Supplier: Walking In The Fog Of O2O

2014/5/19 10:08:00 46

During the period of "P >, the most exciting thing in the headhunting circle is no doubt that the Wanda Group, which is rich in money, began to recruit crazily.

this time, it still wrapped up a well known headhunter with extensive experience and rich experience in the N family. It was still spreading all over the place to "a href=" //www.sjfzxm.com/ "," the electricity supplier /a ", and the people who were not on the side of the industry were all smoothed away. The temptation is still higher than that of two years ago. It is still from CEO to COO to CTO to the general manager and director of every department.

Look at this posture, Wanda electric business is planning to thoroughly shuffle, push down again?

do you know that Wanda Group is an electric provider, even though it has been in CEO for 2012 years, even though it was Gong Yitao, senior director of Alibaba, in early two.

In the past two years, what has Wanda electric business done? In accordance with the public report of Gong Yitao, who has left office, it is the direction of Wanda's electricity supplier, that is, how to locate and what to do.

Then I looked for about two hundred people, and finally made a junior version of the first edition of APP and website.

what is the cost of these two years? Calculate the training hand? Calculate the test? Do you want to ask for a stone? Or do you calculate anything?

of course, Wanda Group is very rich. Wang Jianlin's boss is the richest man in China.

What's more, there is nothing at all in the Wanda business system, but it is still small enough to be negligible.

however, since Wanda a href= "//www.sjfzxm.com/" > group < /a > continues to vigorously recruit talents of electronic business, it is clear that Wang boss has clearly indicated that most of them are Wanda electricity providers must do, but also have to do well!

don't look at some public statements made by Wang Jianlin about Wanda's electricity supplier. It seems that the information is pmitted to the outside world. It seems that Wanda is willing to make an electronic business, but obviously the core of the business is still on commercial real estate, even if the entertainment industry with cinema as its core is far more important than the electricity supplier.

In fact, Wang Jianlin does not care about the electricity supplier (of course, Wang's boss has always been a href= "//www.sjfzxm.com/" > O2O < /a > not B2C, but everyone understands O2O), but on the immediate state, Wanda wants to have great effect or scale performance in the electricity supplier or O2O. Wang boss's mind is really bottomless. Since there is no bottom, we can't talk about death, or else how can we go round?

"P" and brilliant Wanda Commercial real estate is not as impressive as the surface. The so-called "Wanda Golden Street" has been criticized for some time. The media reported that Wanda golden street of many Wanda Plaza was not well developed, and there was a large area of rent or even vacancy.

According to the latest report, Wanda Plaza will no longer set up a main store in the future, because Wanda stores face double competition between their peers and electric providers.

Plus Wanda Commercial real estate that already has 83 Wanda Plaza has basically eaten a second tier city, but this model replicated to the three or four line city, no matter from the urban population size, consumption ability, profit space, etc., it is obviously difficult to support.

In this case, the electricity supplier is obviously not for the sake of not, but for how to solve the problem.

however, Wanda is too short to have the gene of the electricity supplier, and the internal people can not help it. The outside people have made a big circle and can not succeed at last.

An insider revealed that this wave of Wanda electricity providers recruitment, in addition to the top floor (CEO has gone to the post some time ago, is the original Jiapin network COO Dong Ce), other personnel will also be cleaned in principle.

In the early days of P, in early 2012, when Gong Yitao became president of Wanda's CEO, besides the most important thing, he talked with Wang boss and Group executives about the strategic direction and tactics, and was recruiting people to find Internet and business circles. By the end of 2013, there were about 200 people.

Later, in the second half of 2013, old Wanda, director of information technology at Wanda, took charge of Wanda's electricity supplier temporarily, and Zhu battle preparation got a group of people who had done Wanda's information technology.

When the new CEO Dong CE is in place, it is said that the people brought by Zhu's war preparations will go back to the original department with Zhu's combat readiness, while the recruits recruited by Gong Yitao face two choices: one is retained or pferred to other departments of Wanda, and the other is replaced by new people.

for the newly recruited Wanda electricity supplier CEO Dong CE, the hot potato actually faces more than personnel replacement.

First of all, the Wan Wan network and wireless application APP, which have already been launched, have been launched before Dong CE's entry into the office. But before leaving the office, the two products left in a hurry.

For Dong CE, based on this basis, it seems to be a bit of a problem for the world to start its business operation. But it is hard to repeat it in accordance with its own conception, and it can not afford to spend any time. Let alone coordinate the communication with the Wanda Group and its subsidiaries, the complexity can be imagined.

The most difficult part lies in the strategy and positioning of Wanda's electricity supplier. Now the so-called O2O strategy and direction need not be said. It must be the boss Wang Jianlin's encouragement or approval. At the same time, Dong CE is either authorized or resolutely executed. If he doesn't think he wants to reconsider, it will go a long way. He will probably spend half a year with his boss and Group executives like Gong Yitao.

in fact, all of these are internal affairs of Wanda. It is difficult. It is always internal contradictions that can be solved through communication and consultation. At most it is a matter of time.

But if Wanda's existing O2O strategy is not changed, that is, Wanda's operation of the Internet and wireless platform, that is, the first O of the so-called O2O, the main line of play, but the line will have to be handed over to the merchants who have settled in Wanda Plaza (these businesses are independent companies, they do not belong to Wanda, there is no relationship between them, and some even have competition relations). The business model that looks smooth and operates in substance is in conflict with each other. If we can not fundamentally solve the two core aspirations, Wang Jianlin's dream of moving the one or two billion internet users to the Internet is just a dream.

first, how to make consumers feel valuable at the end.

At present, there seems to be little method for Wanda's electricity supplier, but it can only book or get promotional information through Wan Hui network, and at most receive discount points. Apart from that, there seems to be no more games.

Up to now, Wanda movies, including websites and APP, are still operating independently, which is actually one of the most frequent users' demand.

It seems that the internal interests are still not settled.

there is another premise for users to feel useful. You have to win customers first.

People who do electric business know that the electricity supplier is difficult to obtain, and the cost is very high.

Wang Jianlin explained when he thought of O2O. When he said, what he wanted to do was actually an intelligent square, that is, to provide a network platform, and then push the merchant information on the platform to the customers coming in.

He optimistically estimated that in 2014, there were 2 billion passenger trips in Wanda Plaza in the country. As long as these people were covered, NB would be larger.

obviously, Wang Jianlin's boss thinks too much about mobile phones and wireless. When you enter your Wanda Plaza, you send messages to others, or even install your smart Plaza on a mobile phone. Obviously, this is a problem, even if technically feasible, there is also a tort suspect in the statute.

how to do it? At present, a solution of Wanda electricity supplier is to lay WiFi in Wanda Plaza, free access to the Internet, then get the information of mobile phone users, and carry out related bundles and information push.

(now you understand why so many companies are rushing to make wireless routers and portable WiFi?) what kind of experience is it? It's not known yet that the tiger has not gone to live experience. In fact, Wanda's current network is only in several Wanda Plaza pilot sites. But imagine that this is not a nuisance. You think, now, big shopping malls, hotels, airports and other public places have begun to provide free WiFi. This is a good idea. If you use the wireless Internet for a while, you will come up with a piece of information for a while. This kind of play is not to be blamed for it!

after finishing the user, the second core points to be solved are more troublesome, that is, the interests of the merchants mentioned in Wanda Plaza.

Why do people want to play with you? A href= "//www.sjfzxm.com/" > O2O < /a? That must be able to bring more customers and sales revenue to them!

now, it seems too old to send coupons online. Maybe some businesses have collaborated with the US group and the public reviews.

Besides, coupons must be gross loss, so the remedy can only increase the volume of sales and increase sales.

but as the above analysis, Wanda electricity supplier's current gameplay is hard to really pull more customers into the business.

Besides, Wang Jianlin's strategy is free service. Then the businessman asks, who do you want to pull for? Who will not push the front page of your website and the home page of the mobile phone? If you push them, you will also annoy the entering customers.

If the selective promotion, then can not be promoted merchants can do it? If so, you can think of the results with your feet. What are the results of these businesses running with the investment department of this Plaza? What is the result of Wanda's commercial real estate income, or Wanda's electricity supplier? This is a high income service. What's the most important thing? If you move to the fundamental interests of the general manager of Wanda Plaza, I'm afraid that the new CEO Dong policy of Wanda electricity supplier will completely understand that in Wanda, the electricity supplier should be careful, waiting for more than the group's eldest people!

now, Wanda electric business is restarting its momentum. Hundreds of millions of eyes have once again stared at Wang Jianlin, China's richest man, who bet on Ma Yun.

In the fog of O2O has been a long and confused Wanda electricity supplier, can we find a way out this time?