Management Methods Of Brand Clothing Joining

brand operator It has been heard that franchising is the management of game rules. Therefore, the formulation of game rules is the key. Many new brands entering the market are entirely concerned with the management of the franchisee, and no system is formed. When the number of franchisees is small, they can still cope with the bottleneck. When the franchisees are in a large number of management bottlenecks, brand operators are busy communicating every day, and they can not attend to any other links. At that time, what problems often arise and lead to a crisis in operation.

Now brand management, rules making is no longer a problem. As I mentioned before, there are many books in franchise chain on the market. The key is that brand operators should attach importance to the understanding of the rules of franchising. On the other hand, the rational use of joining management talents is also the key to the rulemaking process. Because of the rapid development and long time of the brand franchisees in Shenzhen, there are quite a lot of talents in the market, but whether the operators are required to recruit managerial talents is a problem.

(1) Brand enterprise Appoint experienced supervisors to visit the franchisees regularly, and do substantive support to correct the bad practices of the franchisees, guide and solve the operational problems on the spot.

(2) maintain headquarters and franchisees. effective communication 。 For example, regular reports and information feedback, many brands now even have difficulty reporting regularly. This is the problem that franchisees have not received training and terminals have no management system and system.

(3) assist franchisees to enter into business plans and improve business performance, and conduct effective market and business analysis. Some enterprises currently use the POS system because of the non industry statistical characteristics, which results in the statistics, such as the categories, styles, code ratios, color ratios, regional differences, ranking, cumulative forecasts and other important data of products after sales. It is difficult for statistical analysis of these systems. These POS systems not only have little impact on the sales departments and production orders, but instead, the statistics department makes a thick report to the operators.

(4) advertising and brand image support.

Timely provision of new products and new ways to improve performance.

The following are key requirements for us company franchise management:

1. what is the cost of investment and what are the costs involved?

2. in addition to the cost of starting business, what aspects should I invest and pay?

3. how much is the franchise fee? Is there a royalty? How do I charge it?

4. how much liquidity is needed? What is the basis of it?

5. what support and services can the head office provide before and during the opening stage?

6. what is the opening training content and who will pay for training expenses, including transportation, room and board?

7. can headquarters provide management manuals and operation manuals?

8. what is the total discount on the purchase of materials and facilities in stores? Will it be compulsory?

9. what is the gross profit after opening, and how to achieve breakeven point?

10. how can supervisors help improve performance and management and service standards?

11. how does the headquarters provide advertising support? Is there any additional cost of promotion?

12. training programs for franchised stores