2014 The Italy Fashion Industry Is In A Depressed Market.

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< p > "Liz only knows an Italian word: jewellery brand Bulgari."

Actor Richard Burton1960 joked with Elizabeth Taylor in the early days of the film "Cleopatra" in Rome.

For Elizabeth Taylor, Bulgari represents the highest standard of jewelry design and the only top jewellery that matches its own value.

Bulgari is also a propaganda by Taylor, and has successfully gone global.

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< p > of course, before long, the world has begun to pay attention to Italy's < a href= "//www.sjfzxm.com/" > Fashion < /a > design standard.

Salvatore Ferragamo's shoes sold in Hollywood easily won the favor of women such as Audrey Hepburn, Marilyn Monroe and so on. In the mid 50s, the "Sala Bianca" fashion show held in Florence also made people realize that Italy designers are different from French designers in their elegant aesthetics.

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< p > of course, some people insist that after the 70s, with the further opening of the country and the flourishing of the fabric trade, the fashion industry in Italy has only officially emerged.

Designers such as Gianni Versace, Gianfranco Ferre, Giorgio Armani and so on are renowned for their fame at this stage.

Therefore, it is time to revisit the context of Italian fashion development.

Since April 5, 2014, the "The Glamour of Italian Fashion 1945 - 2014" exhibition launched by the Albert Museum in Vitoria is a good opportunity for people to learn and learn.

"The development of fashion industry in Italy is a process from poor to white, to making full profits." Sonnet Stanfill, the curator of the exhibition, said, "as a defeated country in World War II, Italy needs to start again in many ways.

And it has become a process of fashion industry, design and entrepreneurship center, which is what we want to show.

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< p > almost all the Italy brands you can imagine will appear in the exhibition: Prada, Armani, Valentino, Fendi, Dolce&Gabbana and so on.

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P is one of the four fashion week in the world. Italian fashion is not the first time in an exhibition.

As early as 2003, the Museum of the American fashion and Technology Institute held an exhibition of "Fashion, Italian Style" jointly with the Italy Trade Commission.

On weekdays, the introduction of Italian style by various fashion media is also endless.

But the irony of this retrospective exhibition is that the brilliance of the exhibits is totally contrasting with the weakness of the designers in Italy.

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At the opening of the exhibition, "P" just caught up with the 2014 spring summer "a href=" //www.sjfzxm.com/ "fashion" /a "series, which is selling well in the big shops.

But if you remember how the fashion critics used to look at the fashion week in Milan a few months ago, you would know that even though the sales of Italy brands were better, they could not feel at ease in recent quarters.

The New York Times Cathy Horyn wrote at the time: "in the spring and summer of 2014," a href= "//www.sjfzxm.com/" > Milan fashion week < /a ", designers are either trying to cater for the camera lens or cater for the popular aesthetic fashion (and now these two are actually the same thing).

The financial times is lament: "despite the end of the fashion week, doubts and inquiries about the future seem to be scattered in the air of Milan."

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It is a major reason for the downturn in the fashion industry that the full recovery of the economic crisis in Italy has not yet started since 2008, P.

In addition, most of the companies in Italy are family run models. Although they have ensured loyalty, they are also closing the door to new blood: what happens when Armani and Versace rise, and now they are almost unchanged.

In support of new people, neighboring Britain has been excavating Christopher Kane, Jonathan William Anderson and other popular fried chicken. Italy fashion industry still finds it difficult to find this new generation leader.

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< p > "I think the most important thing at present is to continue the glorious tradition of Italy production and introduce new generation talents."

Franca Sozzani, editor in chief of the Italy edition of VOGUE, has said so recently.

She has tried to create new talents with the help of the media through the design competitions such as "Who s on Next" and "Empower Talents".

Leaders of Tod, s, Prada and other groups are busy united to form a united front to defend the status of Italy's fashion industry.

Will this be a new dawn? It will take some time to reveal it.

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