How Can The Sales Performance Of A Store Find A Breakthrough For Upgrading?

< p > now there are many stores that are all over the street, which can be described as huge amounts of money. The degree of decoration and luxury is breathtaking. For example, the store has expensive decorative materials and the latest technology products, and the a href= "http: //www.sjfzxm.com/news/index_c.asp" > Jewelry "/a" can be used as much as possible in the store, such as the huge wooden fossils in the wooden products store, the expensive woodcarving crafts on display in the tea shops, the brand sculptures in the clothing store, etc. compared with many foreign brand stores, the Chinese people's stores display "enterprises are not bad money".

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< p > however, the sharp contrast between the luxurious atmosphere of stores and the gloomy business in the shops makes the operators feel suffocated.

In various industries, the decoration of stores is always going beyond each other, and they want to show their strength and compare their peers. However, few enterprises consider the position of consumers' needs. The luxury style of stores can not be combined with the interests of consumers. Heavy stores can not attract more consumers into the shops, and enterprises can not win the opportunity of terminal pactions.

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< p > in the streets and lanes, it is easy to see that < a href= "//www.sjfzxm.com/news/index_c.asp" > decoration > /a > luxury stores are far less popular than some shops that are poorly decorated or even not decorated.

The author suggested that the owner of a kitchen appliance store should advertise on the posts on both sides of the store to attract passers-by into the shop, but the boss thought that the store's image was not allowed to do so, and the business of the store had not improved. Later, the boss felt that the pressure of operation was too great, and then the slogan "put the kitchen fume out of the kitchen to keep the family away from lung cancer".

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< p > > a a href= "//www.sjfzxm.com/news/index_c.asp" > clothing discount shop < /a >, the glass window says "welcome to come", but passers-by is not grateful, there are very few guests in the shop. The author suggests that after changing the slogan of "spending small money and wearing famous brand", customers will rush to the store, and the sales performance of the store will increase by three times.

Just imagine, if the sales performance of the store can not be improved, and the store business is difficult to continue, what is the value of the store image? From the sales performance, the decoration of the exclusive shop is not based on luxury, but whether it has the function of attracting customers into the store. Therefore, the effective use of shop recruitment and windows is the key to enhance the popularity of stores.

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< p > a good product is a good thing that enterprises can take pride in. Many people believe that as long as the quality of products is good, they are not afraid of marketing, and they are not afraid of competitors. Therefore, the slogan of "good XX can speak" can be seen everywhere, but objectively good products are not able to speak. Consumers' choices are often not set according to the set thinking of enterprises, which makes many enterprises scold "consumers are fools".

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< p > there is an exclusive shop with imported cabinets. In addition to placing more than a dozen luxurious cabinet products, the store can not see anything else except the price tag on the product. The store has always been in a bad business. The boss always blames the consumers for their lack of eyes and thinks that consumers can't even see such a good product.

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< p > a boss of a man's clothing company is also nagging his products all day long, such as "good fabric, good technology and low price". His store decoration is also very high, and there are stars who endorse his products. He thinks that consumers seldom buy his products because consumers are too outsider about clothes.

Such enterprises themselves believe that the products in the franchised stores are good, and the phenomenon that consumers do not buy them is very common in reality.

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