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China'S Animation Apparel Industry Will Be Immeasurable In The Future.

2014/3/19 8:47:00 61

it is learnt that in 2012, the average annual growth rate of the Chinese animation derivatives market will remain at around 30%, and the capacity of China's animation a target= "_blank" href= "//www.sjfzxm.com/" > dress /a > consumer market is also expanding, with an industrial scale of about 3 billion 300 million. 
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 > Xiang Tong animation" Cool Bear Bear "and < a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > sample map 
 China's animation industry is in its development stage. Its industrial chain is constantly developing and improving. The animation industry chain mainly consists of three levels: 
 one is the original market of animation works; 
 two is the production and dissemination of animation and distribution market; 
 three is animation derivatives, including clothing, toys, daily necessities and so on. 
 three levels, the market scale has a pyramidal structure. The market scale of the next level is larger than that of the previous level, especially the animation derivatives. The market is very broad. However, animation costumes in China is ushering in a "golden era". It is reported that in 2012, the average annual growth rate of the Chinese animation derivatives market will remain at around 30%, and the capacity of China's animation apparel consumption market is also expanding, with an industrial scale of about 3 billion 300 million. 
 different from traditional costumes, animation costumes are non standardized products. Animation costumes are the combination of cartoon images and clothing products, supplemented by accessories and accessories, accurately reproduce the cartoon image, convey the concept of animation, and give specific cultural connotations. The popularity of cartoon images plays an important role in the promotion of animation and costume products, such as Mickey Mouse, hello Kitty, the mung bean frog and the cool bear bear. Moreover, the production mode of animation costumes is usually small batch and multiple varieties, and the needs of customers are quite different, and the degree of production automation is low. Traditional clothes usually only need a number of fabrics, and a set of animation costumes, such as Princess Disney's skirt, need about 20 raw materials, and also need various accessories. 
 compared with the developed countries, the animation apparel industry is still in its infancy in China. It is reported that the current animation costumes are mainly used in traditional festivals such as Halloween and carnival. The demand is concentrated and rigid, timeliness and seasonality. 
 the United States is the largest consumer market of animation costumes in the world, accounting for about 40% of the global market consumption. According to the National Retail Federation (NRF) data, in 2009, 35.3% of American consumers wore Halloween costumes to celebrate Halloween, with an average cost of $24.17 per person, and the total sales of Halloween clothing amounted to $2 billion 100 million in animation costume. 
In 2010, American consumers spent about $5 billion 800 million on Halloween, more than $4 billion 750 million in 2009, and consumption of animation costumes was more than 2 billion 500 million dollars. P In 2011, the consumption growth of American Halloween cartoon costumes reached 23.5%. However, the domestic animation costumes enterprises in 2009 only 10 million yuan or more than 20 sales scale. However, with the development of China's animation industry, the market expansion rate of China's animation and apparel industry is faster than the global average growth rate. Its exports account for 66% of North American consumption, accounting for 56.3% of Europe's total, accounting for 19.3% of Japan's total, and China's animation apparel supply accounts for 48.2% of the global market; in 2009, the scale of China's animation costumes market was 1 billion 600 million yuan and increased to about 3 billion 300 million yuan in 2012. 
 China < a href= "//www.sjfzxm.com/news/index_f.asp" > Animation costumes < /a > industry is exactly the same as the development form of Chinese animation industry, though late but large. Therefore, the future Chinese animation apparel industry will be immeasurable.