Leisure Brand Gap Invites All Art Stars To Shoot The Latest Commercials.
< p > > according to British media, a href= "//www.sjfzxm.com/news/index_c.asp" > Gap < /a ", which has always taken the leisure youthful route, will also be photographed" a href= "//www.sjfzxm.com/news/index_c.asp" > "advertising". < < /a > > this time, the adoption of a new rising art star has taken the latest season of advertising. These young artists from music, performance and photography have injected more fresh blood for them.
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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/20/20140220084821_sj.JPG "/" < > > "
< p > including the English rock singer Anna Calvi Anna, rap singer Theophilus Theophilus (London London), and the creative female singer who has just won the nomination at the all England Music Awards (Brit Awards), the 20 year old American independent female singer Julia Garner (Julia Garner), musician Ernest Greene (Ernest Greene), Swedish photographer Lena Sai Nia J, and she has photographed the blockbuster style which is indirect and fresh and fashionable.
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< p > this season's advertisement is written by the famous David Sims David Sims palm mirror, which is centered around the theme of Gap's existence. In the course of filming, Gap's creative director, Rebekka Bay, said that this spring's release was khaki, tannin and a href= "//www.sjfzxm.com/news/index_c.asp" > short sleeves "/a", adding some similar Pigments' color and water washing texture. These popular elements will become the attracting points for the coming spring, and the texture and color shadows of these fabrics will add freshness to this season's theme.
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Prior to entering the Chinese market, the market survey was conducted by P. Gap focused its attention on the "golden generation" in China. The crowd concentrated mainly from 25 to 35 years old, and had strong consumption ability, keen fashion and familiar with many international brands.
In the early days of its opening up, gap picked up celebrities Xun Zhou, supermodel Liu Wen, cartoonist Wang Maomao (tuskei writer) and artist ceilen Lau, so that brand awareness rapidly increased in China, and the brand image also entered the consumer's mind.
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< p > for fashion, gap obviously holds different attitudes from competitors.
When Zara, h&m and UNIQLO rely on a large number of replicating latest fashion products, gap still adheres to the consistent American style of leisure and natural style.
Murphy said that gap will never pursue the trend, just interpret the trend.
Yang Deming also said that he did not like the concept of fast fashion. "Gap is not only a garment for the first quarter, but a guest who has been wearing clothes for many years and is not out of fashion."
He believes that fast will give the brand the quality of products to give up.
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It has been less than three years since the entry of P into China. Gap is steadily stabilizing in the first tier cities, and is gradually extending its tentacles to provincial capitals such as Shenyang, Ningbo, Wuhan and Chengdu.
With the gradual familiarity with the Chinese market, gap has speeded up its own pace. After all, this is the key point of the company's future.
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P gap, founded in 1969, is the largest clothing retailer in the world.
Many consumers of different ages are fans of their products.
Besides quality, its pricing is also economical and affordable, and almost every consumer can afford to buy it.
This has created the gap company continues to expand, and gradually swept across the United States, and even the world's clothing market.
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< p > gap was born in the United States and became the fashion choice of American teenagers.
What gap brings to people is a kind of leisure temperament. It enables the unfettered American youth to enjoy the natural and comfortable life.
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