Qian Jinbo: Spend 200 Million On Research And Development In A Year.

How many pairs of shoes do you want to sell for 200 million yuan? In recent years, however, money spent by Jin Bo has been spent on research and development. This year, the terminal marketing of China's footwear industry has undergone tremendous changes. In the face of the increasing rental pressure, the performance of single store is declining, plus the rising labor cost and raw material cost, the profit of shoe brand is facing enormous pressure. Qian Jinbo has a questionnaire on his hand. The average annual rental price of commercial stores in second tier cities in China has exceeded 10 thousand yuan / O, and some places even reach 20 thousand yuan, even the average annual rent of three cities in China has reached 4000 yuan / O. Such a rental level, single brand footwear products have been very difficult to support. At the same time, the vicious competition among brands is making all enterprises unable to breathe. The red dragon dragonfly has launched a terminal integrated marketing mode to display the products of the Red Dragonfly brand to satisfy consumers' one-stop shopping demand. At present, red dragonfly has opened nearly 100 integrated stores in the whole country. Take the Red Dragonfly Taizhou fashion GT (integrated) concept store as an example: during the six months of operation, the turnover increased by 48%, and the "flat effect" (average sales volume per square metre) increased by 25%, and the passenger flow increased by 25% over the past six months. And the cost that originally needs several facades, now needs only one. This way has also been used by many shoe companies in Wenzhou to sell all kinds of shoe brands and avoid wasting.