Zheng Xiukang: Rome Wasn't Built In A Day.

A month ago, Kangnai shoe store opened 2 stores in Australia, and opened a New Zealand store in late July. Although the global economic situation is not very good, Kangnai President Zheng Xiukang did not slow down. Since February 2001, Kangnai has become the first shoe manufacturer in Wenzhou to open stores in foreign countries. Now Kangnai has more than 300 foreign stores. In recent years, many shoe makers in Wenzhou want to make their brands go abroad, but have not been successful. Rome was not built in a day. "In the past few years, it was really hard. At that time, 7 of the people who came to the store were overseas Chinese. Now, our overseas stores, shop assistants and salesmen are all foreigners, and more than 90% of our customers are foreigners. Zheng Laili said that they had taken the high-end route abroad, and the design and materials had adopted the international elements. The profits were relatively high, and the impact of RMB appreciation and export tax rebate was relatively small. Kangnai has more than 3000 franchised stores in China. "Franchised stores are growing steadily, and these orders are steadily increasing every year." Zheng Xiukang has always been very low-key in the industry, just like the consumer's impression of Kangnai shoes, the product is of good quality but not fashionable enough. But this situation is also quietly changing. Now the daughter management marketing, the son management research and development, the consumer group is more and more widely, at the end of last year launched the dynamic comfortable shoes, has become the new product that this year drives the profit. "To maintain good profits, pushing new products is obviously the best way." Now, Kangnai is preparing a retail Institute to invest more energy in the terminal.