Shoes, Enterprises, Birds, Birds, Olympic Games, Advertisements, Winning By Surprise, Winning Better.

During the Beijing Olympic Games, the online video ads of the "noble bird" created a good result of "an average exposure of 1 yuan for each advertisement, 1000 times a week for nearly 200 videos." Network media has the reputation of small investment and great reward, so advertisers fight fiercely for the Olympic resources of Internet portal. How can we jump out of this limitation and get an Olympic cup of sweet soup? We are pleasantly surprised to find that there are some small and medium-sized brands in a new way out of their Olympic brand communication. A typical representative of local enterprises is the video sharing platform, which attracts a large number of participants. This brand communication campaign is amazing. It avoids the big advertising portals. It combines the video sharing platform Youku and cool 6 network that has been popular in recent two years, and organised the activities of "nobody can stop the video collection order", and then, with the help of the forum, smartly associates the brand connotation with the Olympic Games, and puts the concept of "unstoppable" brand in the hearts of the audience. There are several themes of the Olympic Games: no one can block the Olympic strong men, no one can block the Olympic Games, and so on, which is very "Olympic Games" and caters to the psychological characteristics of the Internet audience. Open the activity page, we see a lot of excellent works, "Yao Ming no one can block", "street basketball no one can block", each works from different angles deduce a kind of spirit that no one can block, a kind of noble bird brand spirit.