Young People Tend To Be Younger When Buying Clothes.

During the National Day (P), many people took advantage of the good weather to bring their parents to shopping and shopping. But in the large department stores where young people often go, it is difficult to find the brand of old clothes that are loud, shopping locations are often supermarkets or wholesale markets.

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< p > reporter learned in the interview that due to the lack of purchasing power of the elderly, many garment enterprises and businesses did not attach enough importance to the clothing for the elderly, and lacked targeted market segmentation and product positioning.

With the change of the urban atmosphere, the elderly in Jiangcheng do not like old fashioned "mother-in-law clothes" too. They tend to be younger when buying clothes.

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< p > < strong > children during the holidays to buy clothes, < /strong > /p >

< p > eleven golden week. The reporter visited many shopping malls and wholesale markets in Wuhan to see that many elderly people accompanied by their children took advantage of holiday promotion to go shopping.

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< p > reporters met Miss Han, who was buying her autumn clothes for mother Li Po MA in Baima mall.

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< p > Li Popo said that his daughter had to go shopping, but she thought the clothes in the store were too expensive, and many styles could not be worn by herself, so it was good to come to Hanzheng Street.

"It's not only cheap, but also a lot of styles."

Li Popo said that almost every season her daughter would take her out to buy clothes.

"In fact, I do not want to be afraid that my daughter will spend money, but every time she says, she is still pulled out."

Li Popo said with a smile.

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< p > Li Popo said that the cost of buying clothes every year is around 1000 yuan, "mainly because winter clothes are more expensive, and the down jacket and jacket that my daughter gives me will cost hundreds of dollars."

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Like Ms. P, Miss Chen also said she would buy clothes for her parents, but she seldom bought them in the mall.

"The clothing of the elderly in the shopping mall looks almost the same every year. The key is that the price is too high. Clothing is easy to get discounted goods after the season, but there are not many clothes for the elderly to discount."

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< p > however, Mr. Huang said that he basically bought clothes for his parents in the shopping mall.

"I don't care much about style. Older people pay the most attention to comfort.

Some brand stores in the mall are higher in price, but the quality is reassuring.

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< p > < strong > the demand for aged clothing has doubled, < /strong > /p >

< p > "this fabric is comfortable, I want two pieces, do you have a large size?" yesterday, the reporter saw the promotional information of "summer clothing two pieces thirty percent off and autumn dress ten percent off" in a clothing store for middle-aged and elderly people in Hankou. The store was crowded with old people.

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< p > boss Zhang is busy to greet customers, while introducing, "shop a href=" //www.sjfzxm.com/news/index_f.asp > fabric > /a > mainly silk and cotton.

Ms. Zhang has been in the clothing business for the middle-aged and the elderly for seven years.

"The business was not very good at the beginning of the shop, when many old people bought clothes and they were very concerned about the price, so my clothes went on a pro democracy route, with small profits but quick turnover."

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< p > Ms. Zhang said that with the improvement of living standards, the demand for clothing among middle-aged and elderly people has also improved.

"Besides price and fabric, the style of clothing is also one of the most important factors for middle-aged and elderly people."

Ms. Zhang said she clearly felt that the demand for clothing for the elderly has increased over the past two years.

"Four or five years ago, on the national day, there were three layers of customers selling clothes for young people in the three floors, and my shop was very cold. In the past two years, my store's business is getting better and better."

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< p > besides retail stores, the consumption of the clothing wholesale market for the elderly has also increased substantially compared with the previous years.

Master Wu made three years of wholesale clothing for the elderly in the 5 floor of Hanzheng Street white horse mall.

Master Wu said that compared with the past, the demand for clothing for the elderly has doubled.

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< p > < strong > "no one tries to dress like a mother in law". < /strong > /p >

Less than P, October 4th, Liu, who was in Yichang, went home to visit her parents who were over sixty years old.

"Before the holidays, I specially chose a dark purple duvet for my mother. It cost more than 500 yuan, not cheap."

Miss Liu said, "where do I think, when mom sees clothes, she says" mother-in-law clothes ", and even try them on.

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< p > recently, reporters visited many stores and several wholesale markets in Wuhan to learn that many elderly people do not love old clothes and love middle-aged clothes.

This also shows the "Youth" of the clothing industry for the elderly.

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"P", 62 year old Ye Po Po said that although she has retired, but in order to subsidize the family, plus her body is still very strong, so I found a job outside.

Because she often goes to work, Ye's mother-in-law has higher requirements for clothes.

"I don't like to wear clothes sold in those old clothes shops. They are too old fashioned and dressed like mother-in-law."

Although Ye Popo has been over the years, he never looks at himself as an old man. He likes to compare his style in dressing.

Many salesmen say that many 60 year old people like to buy brightly colored clothes, but the traditional black and white color is rather disliked.

"Many old style clothes in the shop are not good enough to sell, but clothing with a slightly younger style is very popular."

Said the boss of an elderly clothing store.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_f.asp > > old clothes > /a > 200 billion consumption market < /strong > /p >

< p > experts say that the domestic clothing market for the elderly is still in its infancy, and there is no targeted market and positioning, and the product structure is single.

China's elderly clothing industry has a large market, but enterprises and businesses also need to tap potential and develop actively.

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< p > according to the data released by the Ministry of civil affairs, as of the end of 2012, China's population aged 60 and over has reached 194 million, accounting for 14.3% of the total population, indicating that China has officially entered the aging society.

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According to the prediction, the elderly population in China will exceed 200 million in 2014 and 300 million in 2025. In the 20 years from 2015 to 2035, the proportion of elderly population in China will double, reaching 20%. P

The proportion of elderly population will exceed 30% in 2042.

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< p > in addition, according to relevant reports, the output value of China's elderly consumption market industry is about 10000 billion yuan, of which only the elderly clothing has at least 200 billion yuan per year's consumption potential.

The Research Report of the Academy of Social Sciences pointed out that by 2020, the total amount of pensions for the elderly in China will reach 28145 billion yuan, and the total amount will reach 73210 billion yuan by 2030.

This shows that the consumption potential of the elderly in China is huge.

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< p > < strong > shopping malls elderly clothing counters less than /strong > /p >

< p > although the elderly clothing has great potential, but the reporter interviewed found that there are many shortcomings in the development of the elderly clothing industry.

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< p > reporters open Taobao, enter the keywords "clothing", search for more than 4 million 240 thousand pieces of treasure, more than 130 thousand stores, and then replace the keywords for "elderly clothing", search for more than 120 thousand treasures, only 5285 shops.

Elderly clothing accounts for less than 3% of Taobao's clothing sales.

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< p > Ms. Wang, deputy manager of the clothing sales department of a Han school, said that the brand produces about 4 million 500 thousand pieces of clothing each year. There are about more than 210 new models, of which 10 are designed for the elderly. "The purchasing power of the elderly is not strong, and the annual sales task is difficult to complete."

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< p > Mr. Li is a fashion designer of a garment factory. He has over 10 years of design experience.

He admits that the convergence of old clothing styles often changes the local design and becomes a new one.

"We design about 300 kinds of clothing every year, of which less than 20 are prepared for the elderly."

Mr. Li said, "but in recent years, the clothing of middle-aged people is becoming more and more popular with the elderly. When we design old clothes, we are also getting closer to the past."

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< p > reporter found that at present, the "a href=" //www.sjfzxm.com/news/index_f.asp in Wuhan market can hardly be heard.

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During the National Day holiday, reporters visited many shopping malls to see that almost all clothing businesses are promoting sales activities, but most of them are aimed at young people's clothing. The clothing of the elderly will sometimes be sold together in the above categories, not single shelves, but not many p counters.

Special counters selling clothing for the elderly often tend to be more partial and the styles of clothes are not rich in other age groups.

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< p > for this reason, there are businessmen explaining that shopping malls are not unwilling to sell elderly clothing. The key is that the clothing brands of the elderly are too few, or the grades are too low, which are not consistent with the location of the shopping malls.

In addition, most elderly people do not wear fashionable clothes and pay attention to material benefits.

Because the profit of old clothing is not high, it is difficult to arouse the interest of large enterprises, and the most of the old clothes are small factories.

According to the source, large shopping malls are mainly targeted at middle and high-end consumer groups, mainly young and middle-aged.

There are not many elderly people who like to go shopping, so they do not think much of consumption in old age.

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