H&M Net Profit Increased By 22.3% In The Three Quarter, China'S Garment Market Is Unprecedentedly Huge.

"P" depends on consumers' strong demand for summer clothing and excellent performance in Asian markets. The three quarter of the world's second largest apparel retailer "http://news.sjfzxm.com/news/list.aspx? Classid=101112107105" > H&M < /a > Hennes & Mauritz AB (HMb.ST) surpasses the market expectations, making its share price more innovative after the middle of September.

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< p > in the first three months ended August 31, 2013, the net profit of H&M Hennes & Mauritz AB (HMb.ST) increased by 22.3% to 4 billion 430 million kronor, which was 690 million US dollars, which was higher than the average 4 billion 140 million kronor of analysts. The increase was 12% in local currency.

Operating profit was SEK 5 billion 760 million, up 19.8% from 4 billion 800 million kronor in the same period last year, which is also better than analysts' average forecast of SEK 5 billion 330 million.

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< p > the group has released three quarter sales figures: the total sales of VAT after VAT is 32 billion Swedish kronor, the contract is 4 billion 900 million US dollars, up 11.11% from 28 billion 800 million kronor last year, and the market forecast is 31 billion 800 million krona.

The same quarter sales increased by 2% in the three quarter.

Gross margin rose 60 basis points to 58.8% from 58.2% in the same period last year, the first increase in three years.

Bernstein analyst Jamie Merriman pointed out that the gross margin was satisfactory and even "much stronger than we and market expectations". The Reuters composite analysts forecast an average of 57.9%.

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< p > H&M Hennes & Mauritz AB (HMb.ST) is known as the four quarter to date (September 1st -24), and sales in local currency have increased by 8% over the same period.

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< p > H&M Hennes & Mauritz AB (HMb.ST) chief executive Karl-Johan Persson said in the earnings report: "our summer series is very popular, so the three quarter sales performance is strong, especially in some European markets in Asia and (Germany, France, Italy, Denmark, Poland and Russia)."

In addition, "the online store in the US in August is very successful, proving that our products are able to stand in the world's largest online shopping market."

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< p > Karl-Johan Persson pointed out: "China is the country with the greatest strength of expansion."

This month, H&M brand opened a new store in China's < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108" > Chengdu joyful praise /a /a shopping center, which marked H&M Hennes & Mauritz AB (HMb.ST) the total number of stores in the world reached 3000, and the group stores broke through the 2000 mark when it was 2000.

As of August 31, 2013, the Group operates 170 stores in China. According to the renminbi, China's sales increased by 37% in the three quarter compared with the same period last year.

Japan and South Korea recorded an increase of 46% and 48% respectively.

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< p > as of August 31, 2013, the total number of group stores was 2964, compared to 2629 in the same period last year.

H&M accounted for 2787, COS 75, Monki 69, Weekday 22, Other Stories 7, Cheap Monday 4, 101 of which were franchise stores.

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< p > the group has once again made clear the goal of expanding the retail network at 10-15% per year. The goal of 2013 is to add 350 stores to China and the United States. Now it has opened 215 new markets, and has successfully entered four new markets in Chile, Lithuania, Serbia and Estonia.

In October, H&M landed a partnership with J.S. Gill in Indonesia and entered the Australian market in the first half of 2014, and plans to enter South Africa in 2015.

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< p > as for other brands of H&M Hennes & Mauritz AB (HMb.ST), Karl-Johan Persson said COS and Other Stories will expand at a faster pace next year, including plans to land in Turkey, Singapore and Switzerland this autumn, and to open the first store in New York in spring 2014. Since the beginning of the year, seven stores have expanded to Berlin.

In addition, Cheap Monday will add two new stores in China. The new store in Beijing will open before the end of the year. Shenyang will wait until the beginning of 2014. During the autumn, the brand will also be launched in 18 countries: a href= "http://news.sjfzxm.com/" > e-commerce platform < /a >

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< p > H&M Hennes & Mauritz AB (HMb.ST) in September 26th, the intraday rose to the highest level of 285 Swedish kronor, which increased 6.48% to 281 Swedish kronor during the deadline. H&M Hennes Mauritz AB (HMb.ST) recorded a cumulative increase of 25% over the past three months.

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