Garment Enterprises Are Facing The Contradiction Between Online And Offline Coordination.

< p > in fact, from last year, garment enterprises began to worry about high inventory of fabrics, sluggish sales, sharp increase in inventories, discounted goods and so on.

Whether we can clean up inventory and return funds as soon as possible determine whether the enterprise can go on the market in the next market competition.

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< p > with the rapid rise of the electricity supplier, the consumption momentum is becoming more and more fierce. Many garment enterprises have taken aim at this market, and have moved the goods onto the network to achieve "de Stocking".

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< p > industry insiders believe that blindly using the electricity supplier as a "sewer" will damage the brand, and make sure that the inventory will have to be managed from the "source".

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< p > < strong > [net pmission] clothing stock enough for Chinese people to wear for 3 years? < /strong > /p >

< p > statistics show that as of the third quarter of 2012, the total inventory of 22 A clothing listed companies, including men's wear, women's wear and casual wear, reached 38 billion 200 million yuan.

Almost all clothing and home textile enterprises are pressed by the mountain of "stock".

There are even online clothing companies that stock enough people to wear for 3 years.

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< p > Ningbo's major shopping malls, Lining, Nike, Adidas and other sports brands are more or less reduced area, Lining, PEAK and other sports brand shop news is endless.

In addition, stock information of famous clothing brands such as Metersbonwe and YOUNGOR has been flying everywhere in the media.

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< p > Peng Liping, director of Esback brand of Ningbo local brand, said that in fact, every clothing enterprise has stock, especially some large clothing enterprises, perhaps the inventory situation is more serious, because the booth is large.

Many garment enterprises are facing huge inventory problems.

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< p > < strong > [breakout] clothing enterprises aim at the electricity supplier < /strong > /p >

< p > if the inventory causes great distress to the garment enterprises and makes people feel the darkness before them, then the rise of the electricity supplier will undoubtedly brighten up a bright light for the enterprises.

The advantage of low price online is that it is a good way for an enterprise to move its inventory to online sales.

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< p >, therefore, under the stimulation of Taobao, clothing brands are touching the net, hoping to open the sales channels of the network.

And after trying the brand, obviously taste the sweetness of the electricity supplier.

Physical stores huge inventory, offline sales of physical weakness, and the rapid growth of network sales channels in stark contrast.

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< p > data show that in last year Tmall's "double eleven" sales of 19 billion 100 million yuan, shoes and household businesses sold the most.

During the "double eleven" period, Tmall has sold 3 stores over 100 million yuan, two of which are garment enterprises.

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< p > take a clothing brand in Ningbo as an example. The clothes sold in the stores of major department stores and commercial squares are basically new ones.

But at Tmall flagship stores, almost all products are processed.

The reporter noted that many of the styles were exactly the same as those sold in outlets.

The brand leader said that at present, the way they deal with inventory is one of the offline stores such as outlets, and the other way is to move to the Internet.

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< p > insiders say that the advantage of low price of electric power makes it the best way to deal with inventory.

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< p > is this the way of brand breakout? < /p >

< p > < strong > embarrassed online offline sales clash < /strong > < /p >

< p > online processing inventory, offline sales of new models, is every clothing brand keep pace at this stage? Since online sales are so huge, why not move the new products online? < /p >

< p > > there are shopping malls < a href= "//www.sjfzxm.com/news/index_c.asp" > women's wear > /a > manager said that now some clothing brands can not even guarantee the difference of goods between online and offline stores, and the same products are sold in two places, which definitely has a great impact on the physical store.

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< p > reporters understand that the new products launched by the clothing brand are usually placed in the store first. After a certain period of time (15-30 days), these styles will be sold online. At this time, some of the products on the line are repeated and the prices may be the same.

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"P >" Kevin was on line to find a brand T - shirt that was exactly the same as the mall. It also made him believe it was a good idea to go to the mall to look at the goods and to go online.

This is why the offline shop is the biggest reason for the fitting room, indicating that there are still conflicts between online and offline sales.

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< p > however, the reporter inquired many brands on Tmall flagship store, and some of the styles and shopping malls were compared, either the price is the same, or the online style line is not.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Esback < /a > brand director Peng Liping said that in general, there is no conflict between online and offline goods, otherwise it will cause a "great disturbance" in the physical store.

Like our brand online shop, there are many new products, but they are all aimed at the new products launched on the online platform. They will not be sold online. The style design is simple and the price is cheaper than offline.

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< p > < strong > [suggestion] to manage sewers, it is better to start conditioning /strong < /p >.

< p > a simple example: if a person is sick and has diarrhea, he can not rush to clean up the dirty things, but must start from the beginning to recuperate, so as to ensure the smooth stomach and intestines.

This is a good fit for today's clothing enterprises.

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< p > if the online brand is only the "sewer" to deal with inventory, then how to end when the "sewer" is blocked up? If it is enough to think about the design of clothing and sell well in the new rigid cabinet, then the inventory figures may not be so surprising.

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< p > a shop owner of Taiping bird said that we now attach great importance to the design sense of < a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a >. Moreover, the quantity of new products will be controlled according to the sales volume this season, so as to avoid the pressure of storage.

On the other hand, we will launch the corresponding preferential activities in the new cabinet.

In addition, the reporter has experienced the service of Taiping bird shopping guide, which is very helpful. It will not only give you a full set of collocation, but also give a lot of suggestions, which is also an important aspect to drive the new sales.

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< p > a brand dealer also said that in fact, it is very difficult for enterprises to develop their inventory in order to grasp the source of new products, designs and sales.

According to the insiders, in fact, garment enterprises should further strengthen communication management on line and line, standardize the process, straighten out the relationship between the two, reasonably allocate profits, so that the two parties can promote each other.

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