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Fu Mian: The Prosperity And Crisis Of "World Pants Capital"

2013/8/22 9:44:00 56

Fu Mian World Pants Capital Garment Industry

not too wide streets, rows of straight palm trees, lack of planning and crowded buildings, at first glance, this is only a small town in south of the Five Ridges, China. 
If you go deep into these buildings, you will be shocked: hundreds of people are crowded in a building. A sewing machine in front of everyone is surrounded by a pile of broken a target= "_blank" href= "//www.sjfzxm.com/" > cloth < /a >. Children play and play beside busy female weavers. The huge floor fans blow out the smell of indescribable fabrics. Young workers with headphones push the cloth from the foot of the needle and push everything around them. 
 here is Fu Mian, a rare town in Yulin, Guangxi, China. But the more than 1600 a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" enterprises here produce 300 thousand cheap jeans and casual pants every day, producing 210 million garments each year, filling up a large number of rural markets in China, marketing more than 30 countries and regions such as Southeast Asia and Africa, and accommodating nearly 100 thousand practitioners, which can be called the "world pants capital". 
 perhaps because of the extraordinary achievements of Yulin, the city government has plans to expand the town into a district directly under the municipal government. 
 the source of "pants capital" needs to be traced back to 30 years ago, a scissors starting business legend. 
 a pair of scissors rushes to the market /p >
 most of the time, Zhong Yanlong smoked, drank tea and busy the village in Fudong village committee office, but when he mentioned his entrepreneurial history, he still couldn't stop his eyes. 
 the fashion processing trend of Fumian comes from Chen Deqing, a seamstress tailor in the street. In 1979, Chen Deqing bought cloth with a cloth ticket in the department store, and then cut it into < a target= "_blank" href= "//www.sjfzxm.com/ >" clothes < /a "to sell it to local town. After seeing Chen making money, the peasants in the vicinity gave up the work of gathering firewood in the mountains, and began to imitate it, though it was quite politically risky at that time. 
 but for local people, it has no choice. At that time, there was a lot of people in the village, but the number of villagers was less than three yuan and less than five or six yuan per mu. They were not able to get enough food and clothing. Yulin's state-owned enterprises were too few to accommodate the population. 
 in fact, another case of Wenzhou, the world famous clothing capital in the future, is almost the same, and they start and start business at this time. 
 Zhong Yanlong was one of the first people who joined Chen Deqing to do garment processing. To this day, he still remembers clearly that he was still a militia commander in the village, and he bought 143 of his first cloth, which was made in Shanghai, at the supply and marketing cooperative. Then, buy a pair of trousers to open up, print the paper with the printing plate, and then cut the cloth according to the plate and scissors, and finally sew it up, and even a pair of trousers is made. 
 "after sewing it, try it on yourself, feel uncomfortable, and change it again." Zhong Yanlong said, "unlike now, they are all computer design and mechanical tailoring. The age of scissors is gone forever. " 
 the initial situation was that Zhong Yanlong and his wife made up their clothes to make Chinese tunic suits and national defense clothing. They usually do 3 days, more than ten clothes and go out for a day. 
 the initial situation was that Zhong Yanlong and his wife made up their clothes to make Chinese tunic suits and national defense clothing. They usually do 3 days, more than ten clothes and go out for a day. 
 see a family make clothes to make money, the people around learn to do, and soon clothes are made more, and three villages near Fumei, Fudong and Fuxi, almost every household has opened up a clothing workshop. "The slowly growing garment processing industry has grown like snowballs." Zhong Yanlong said. 
 this makes the supply and marketing cooperatives in the town and even the department stores in Yulin tight, and must go to Guangzhou and so on. As a result, the first batch of garment companies, such as the establishment of a self employed company, can reduce costs. 
Before and after 1985, Fu Mian's first garment self-employed company was established in P. Zhong Yanlong also invested 25000 yuan and more than a dozen clothing self-employed households to make up 400 thousand yuan, established the Fu Lian company and acted as the legal representative. 
 "the main function of establishing a company is to sell cloth needed for wholesale, so as to facilitate the self-employed person to make clothes." Zhong Yanlong said. During this period, he first went to the market in Xiqiao, Guangzhou, first to take a bus from Yulin to Wuzhou, then from Wuzhou to Guangzhou, and the first day to go back to the second day, and then to go every few days; then slowly extended to Shashi, Suzhou, Hangzhou, Shanghai, Shanghai, Shanghai, convergence, opening, closing, and the farthest. Among them, the most frequent and longest stay is Shashi, Hubei. 
 "at that time, the" a target= "_blank" href= "//www.sjfzxm.com/" textile "/a" factories in these cities were all state-run companies in the transition period, and a large number of goods were overloaded, especially in Shashi. Many companies wanted to get goods badly, but our "eight roads of the earth" were all paying cash, and it was easy to get goods. Zhong recalled that when the cloth came back, he sold it to the clothing processing workshop of Fumian again. 
 "no money, give them credit first, support them to be bigger." Zhong said, from 1985 to 1995, for ten years, the clothing industry of Fumian was "the era of eight big companies". Eight companies, including the Fu Lian company, are 7 in Fudong village. {page_break} 
 .
 Shahe market 2/3 booth is from /strong to /p.
 with the rapid development of Fumian garment processing industry, the sale of clothes at the beginning of the rush town became very difficult. However, Fu Min soon found a new market -- 8 kilometers away from Yulin. 
 first, in Jiefang Road, Yulin, the stalls were set up. It was too fast for people to move to the streets of Yulin Nancheng department store and Hydropower Bureau. After that, Yulin built a professional clothing wholesale market at the end of 1980s, the dragon boat market. When the dragon boat market was unable to accommodate, the industrial market was built. 
 1996, the Yulin industrial product market opened to accommodate ten thousand customers. At that time, Wenzhou also sent people over to study. Soon, sales in the market ranked third in the country. At one point, Yulin had more currency than Guangxi, Nanning. 
 for the "boss" who set up the stall, the first thing is to set up a stall on the street, pay two yuan each day for rent and two yuan tax, then develop to build a shed and finally rent a facade. 
Less than P, the first customers bought their own clothes. Later, some people started a wholesale business, and even Guangzhou merchants went to Nanning to get goods. 1988, after 1989, Fu's clothes began to go to Nanning, Liuzhou, Zhuzhou and Guangzhou after meeting the local market in Yulin. 
 "at that time, I heard that there were booths in these places, and the government helped to pull strings, and Fu's clothes went to Guangzhou." Zhong Yanlong said that during the peak period, nearly all 2/3 stalls in Guangzhou's Shahe clothing market were rented by Fu Mian boss. 
 "to Guangzhou is great -- businessmen from all over the country are getting goods in Guangzhou." Zhong Yanlong said that when these merchants arrived in Guangzhou, they gradually realized that the garments were produced by Yulin Fumian and transferred to Yulin for wholesale, which directly stimulated the prosperity of Yulin's industrial products market. 
"P", and later, merchants directly to the factory of Fumian to purchase. "Especially in the 2005 and 2006, the bosses from other places were stationed in the village of Fumian and demanded goods." Zhong Yanlong said. 
P, the hottest 2008, does not need to go to Guangzhou to set up stalls. No matter how many trousers are not sold, merchants live in villages and do not send or leave. But before, this is a matter of deciding by telephone. 
 "the key to the success of the garment processing of Fumian is that the labor force is cheaper than Guangdong, so that we can go to Guangzhou to occupy the top of the mountain." Zhong Yanlong said, Yulin does not produce cotton, cloth from all over the field, processing plants, selling it cheaper than other places, and eating the money of labor. 
 the prosperity of garment processing industry has also brought about the development of supporting industries such as washing and accessories. A company that produces textile lines can achieve tens of millions of output from zero in a few years. Water washing plants are numerous. 
 second generations do not want to inherit father's career .
 1995 is a watershed for Zhong Yan Long's life. This year, Fu's clothing processing leaves the scissors era, turning to mechanization and scale operation, and the small workshop is gone forever. 
The result of "P > is that every garment factory abandons" eight big companies "to go to Xiqiao in Foshan's South China Sea and Keqiao in Shaoxing. 
Some of the cloth companies in Guangzhou, Changzhou and Wuxi also opened the sales company to Fumian at P. Even Fujian's clothing accessories company is advancing into Fumian. 
 this resulted in the disappearance of the eight companies including the Fu Lian in 1995. Zhong Yanlong was elected chairman of the village committee in 1999, and he picked up his old business the next year and started his clothing processing. 
 "but I didn't do much, the output of tens of thousands of years a year, but a big factory is producing hundreds of thousands of pieces a year." Zhong Yanlong sighed, "those who came later lived." 
, however, he even lamented that "succession is not acceptable." This is a common situation in Fumian. Most of the first generation entrepreneurs have been near the flower armor, and most of the second generations are unwilling to accept their father's career. 
 "young people do not want to do this line, only the older people, recruitment is not very good move, can only raise wages, so the cost will go up." Zhong Yanlong said. 
 and because the clothing industry of Fumian has been in the low-end market for a long time, a garment of 30 yuan or so occupies a large proportion. The unit price of fifty or sixty yuan is the "middle and high end" product, and the profit is very small, so it is difficult to withstand the pressure of artificial rise. In Vietnam and Kampuchea, labor costs are much lower. Zhong Yanlong believes that the recent decline in sales of Fumian clothing is related to this. 
 "now the clothing industry of Fumian is becoming more and more difficult to do. Although it is not a problem to have enough food and clothing, it is very difficult to walk high." A person who has already transformed the clothing industry sighs that the backward position of the Fumian garment industry is not to make a brand, but to think that an order can be done. 
The local government of P has not failed to promote the upgrading of local garment enterprises and the way of branding. However, it has been struggling. So far, there has not been a famous clothing brand. 
 "market is at its peak, how can we do it?" Zhong Yanlong asked himself, some of them were transforming real estate, running small loan companies, opening KTV, going out for gold rush, going to Nanning, going to Africa, going to Dubai, and others doing pants type innovation. 
 "we don't know what the bosses think, but if they want to survive, they will find a way." After Zhong Yanlong finished, he smoked a cigarette.